Meta to Offer Ad-Free Subscription in EU, EEA, and Switzerland
By KeeVurds Desk
Meta has announced that it will offer an ad-free subscription version of Facebook and Instagram in EU, EEA, and Switzerland
What is The Update?
The new subscription will be available from next month for €9.99 per month on web or €12.99 per month on iOS or Android per account.
What Will Be The Price?
Meta is offering an ad-free subscription in response to privacy litigation and enforcement actions in the EU.
Why Is Meta Doing So?
Under EU law, Meta needs to obtain consent from users before tracking and profiling them for ad targeting.
About EU Law
Meta's interpretation of consent with its "pay us or be tracked" subscription proposal might face criticism from privacy advocates.
Will It Solve The Issue?
If you value your privacy and don't want to be tracked and profiled by Meta, then the ad-free subscription may be worth it to you.
Is It Worth?
You can limit the amount of information that Meta collects about you, and you can control how Meta uses your information.
How to Protect Privacy?