Business Bytes
You May Soon See Ads In WhatsApp Status and Channels
By KeeVurds Desk
WhatsApp, the popular messaging app, is considering adding ads to its Status and Channels sections.
There are various reasons why it may be adding ads. First, to generate revenue, and second it might attract new businesses.
Why WhatsApp Ads?
WhatsApp CEO Will Cathcart has said that ads will not appear in the main messaging inbox as it might affect user experience.
Will There Be Inbox Ads?
WhatsApp ads will appear in Status and Channels. Channels are a new feature that allows users to broadcast messages.
Where Will Ads Appear?
It's not yet clear what kind of ads will appear in WhatsApp Status and Channels as they are still considering it.
What Type of Ads?
As per the earlier tests done by WhatsApp, the ads might be "relevant and non-intrusive". The ads will not affect user experience.
Will It Affect UX?
WhatsApp has not yet announced whether users will be able to opt out of ads. There might be a paid option for that.
Opting Out of Ads