Happy Nature, a popular brand delivering farm-fresh milk, dairy, and breakfast essentials directly to customers, has recently announced a significant milestone.
The company successfully raised $300,000 in a funding round led by Inflection Point Ventures (IPV), a major investment firm.
This investment marks a crucial step for Happy Nature in advancing its mission of offering top-quality, ethically sourced products to its growing customer base. The funds obtained will play a pivotal role in the brand’s expansion plans, particularly in enhancing branding, technology upgrades, and widening its geographic reach.
Vikas Singh, the CEO of Happy Nature, expressed excitement about the recent funding, highlighting their strategic plans to ramp up sales through effective marketing campaigns. He emphasized their commitment to improving infrastructure, embracing cutting-edge technology, and ensuring a seamless customer experience.
As per the details shared with the KeeVurds team, Happy Nature has built a strong presence in various regions, serving over 1,00,000 customers and processing more than 15,000 orders daily across cities like Delhi, Noida, Gurgaon, and others.
Happy Nature won the “Knights of Supply Chain” award from the TieCon Delhi Chapter earlier this year, recognizing it as one of the top 3 companies in India and was ranked 9th by INC42 in its Fast42 D2C 2022 league table, which recognizes the top 42 fastest growing D2C start-up brands in India.
With a TAM of 110 million households, Happy Nature aims to achieve an annual revenue of INR 1,500 crores in the next 5 years by targeting a Serviceable Addressable Market of 55 million households and capturing a Serviceable Obtainable Market of 3,00,000 households.
Their unique approach revolves around a tech-enabled ecosystem that guarantees freshness and quality, prioritizing food safety through secure packaging and reliable last-mile delivery services.
Vikas Singh, CEO, of Happy Nature, said,
“We are excited to announce that Happy Nature has successfully raised new funds to accelerate our growth! With this infusion, we will strategically expand sales through impactful ATL and BTL activations. Additionally, we are committed to enhancing our processing plant infrastructure, investing in cutting-edge
technology upgrades, and optimizing the customer journey for a seamless and delightful experience. Together, we are cultivating a brighter future, rooted in quality, sustainability, and customer-centricity. We enjoyed working with IPV’s diligent team, as they quickly grasped our business, gained a thorough understanding of the market, and effectively addressed the challenges that we as a start-up face in this space.”
This investment not only fuels Happy Nature’s growth but also aligns with its mission to empower small farmers while addressing consumers’ demand for clean, preservative-free products. Their vision emphasizes sustainability, quality, and a customer-centric approach, ensuring a brighter and more inclusive future.
About Inflection Point Ventures
Inflection Point Ventures (IPV) is an angel investing platform with over 8600 CXOs, HNIs, and Professionals to together invest in start-ups. The firm supports new-age entrepreneurs by providing them with monetary & experiential capital and connecting them with a diverse group of investors.
Inflection Point Ventures continues to play a vital role in supporting startups, having announced the launch of Physis Capital, a $50 million fund dedicated to investing in growth-stage startups.