The Cinnamon Kitchen is a 100% plant-based bakery that prepares a range of spreads, snacks, cookies, cakes, and breads. Through their products, they aim to help people switch to nourishing plant-based, organic, and gluten-free treats and see them as not just an alternative but a preferred choice.
More About The Cinnamon Kitchen
As shared above The Cinnamon Kitchen are plant-based baker and everything they make is plant-based and free of refined sugar and preservatives.
Here are some major things about The Cinnamon Kitchen:
- They believe in handmade and small-batch production.
- All the preparations are PCOS-friendly.
- Their products are vegan and also gluten-free.
- Their products are sugar-free, have no preservatives, and are all-natural.
Founders of The Cinnamon Kitchen
Priyasha Saluja is the founder of The Cinnamon Kitchen. She is a
The Cinnamon Kitchen Shark Tank Pitch and Updates
Priyasha Saluja from The Cinnamon Kitchen appeared on Shark Tank India season 3 and shared details about her D2C brand and how they are different than other similar brands.
In her Shark Tank Pitch, she was in fun mode and was trying to make every shark interested in the deal. She was even referred to as the ‘Uniquest pitch ever on Shark Tank India’ by Vineeta Singh. This happened when Priyasha was sharing her credit score with the sharks letting them know that she returns borrowed money without any issues.
She was also seen requesting them even in the final moments so that they could change their mind about investing in her business.
Priyasha Saluja also shared her sales data as given below:
- The Cinnamon Kitchen’s first-year sales were 1,40,000 Rupees.
- The next year’s sales were 12,50,000 Rupees.
- The sales grew to 25 lakhs for the next year.
- The brand further made 82 lakhs in the next year.
- And, as per the founder, they will be closing this year at 6 crores.
When she shared the sales data, all the sharks were shocked to see such exponential growth.
Priyasha Saluja demanded INR 75 lakhs for 7.5% equity at a valuation of INR 10 crores.
After the initial pitch, Priyasha let the sharks taste her products and all the sharks loved each and every item that she brought. Also, the sharks were impressed by her presentation.
Namita found that the market was very crowded and thus she was the first one to get out of the deal. After that, Deepinder Goyal had to leave too because of a conflict of interest. Priyasha then got two offers, one from Aman Gupta, and one from Anupam and Vineeta together. At the end, she went with Aman Gupta’s offer.
| Company Name | The Cinnamon Kitchen |
| Founders | Priyasha Saluja |
| Headquarters | Noida, Uttar Pradesh |
| Founded Year | 2019 |
| Business | Plant-based Bakers |
| Profitability | Yes |
| Shark Tank Episode | Season 3 – Episode 2 |
| Asked For | INR 60 lakhs for 2% equity |
| Deal | INR 60 Lakhs for 5% equity |
| Sharks Invested | Aman Gupta |
| Valuation Given | INR 12 crores |
| Website | Click Here |
The Cinnamon Kitchen got a deal of INR 60 lakhs for 5% equity at a valuation of INR 12 crore from Aman Gupta.
Frequently Asked Questions About The Cinnamon Kitchen
After their appearance on Shark Tank India Season 3, people tried to find more information about The Cinnamon Kitchen. So here are some of the frequently asked questions about them.
1. Who Is The Founder of The Cinnamon Kitchen?
Priyasha Saluja is the founder of The Cinnamon Kitchen.
2. Is The Cinnamon Kitchen From Shark Tank India profitable?
Yes, The Cinnamon Kitchen from Shark Tank India is profitable with a monthly profit margin of 30%.
3. Why other sharks did not invest in The Cinnamon Kitchen?
As per Namita, the bakery market is crowded and thus she left the deal. Deepinder Goyal had to leave the deal because of a conflict of interest with her brands Zomato and Blinkit.
4. What happened to The Cinnamon Kitchen after the Shark tank?
The Cinnamon Kitchen received funding from Aman Gupta at Shark Tank India and as per her recent LinkedIn posts, she is hiring people to scale her business.
5. What Are The Sales of The Cinnamon Kitchen After Shark Tank?
Priyasha Saluja made a 6 Crore yearly business with The Cinnamon Kitchen by investing an initial amount of just 50,000 Rupees.
4. What Is The Valuation of The Cinnamon Kitchen?
The Cinnamon Kitchen got an investment by Aman Gupta at the valuation of Rupees 12 Crores.
