More About D’chica
D’chica positions itself as an innerwear brand for teen girls and young women. They have a range of products including bras, panties, camisoles, and more.
Founders of D’chica
Richa Kapila and Vani Chugh Kabra are the co-founders of D’chica, an un-basic essentials brand.
D’chica Shark Tank Pitch and Updates
Richa Kapila and Vani Chugh appeared on Shark Tank India season 3 and shared details about their innerwear brand D’chica.
The founders started their pitch by sharing the fact that girls face various changes while going from teenage to adulthood. During these changes, they require acceptance and confidence in which their innerwear plays a great role. To help girls find the right innerwear to match their style, requirements, and needs, the founders started D’chica.
As per the founders, in 2014 they started a kid’s wear brand that was unsuccessful and they learned a lot from that failure. From the learnings, they started researching another business idea and found a market gap in the innerwear category for teens.
After that initial pitch, the founder demanded INR 80 Lakhs for 1% equity at a valuation of INR 80 Crores.
After that, the Sharks started asking various questions about their business:
- Amit Jain was interested to know about their backgrounds and how they got into the business of innerwear. Also, he asked them about their manufacturing process,
- Namita Thapar asked them about their competitors and also about their previous investment rounds.
- After that, the founders shared their products with the Sharks to check the feel and quality. All the Sharks loved their product quality and choice of material.
- Aman Gupta asked them about their monthly burn and told them that they were burning a lot of money.
- Anupam Mittal asked them about their sales process, team size, and all the sales channels they have. He was not impressed by the founders as they were not open to the inputs that the Sharks were sharing.
After all the discussion, the founders received a combined offer from Vineeta Singh and Namita Thapar which they accepted after sharing a counteroffer.
| Company Name | D’chica |
| Founders | Richa Kapila and Vani Chugh |
| Headquarters | New Delhi |
| Founded Year | 2020 |
| Business | Fashion Brand |
| Profitability | No |
| Shark Tank Episode | Season 3 – Episode 22 |
| Asked For | INR 80 Lakhs for 1% equity |
| Deal | INR 80 Lakhs for 2% equity with 1% Royalty Until INR 80 lakhs is Recouped |
| Sharks Invested | Namita Thapar and Vineeta Singh |
| Valuation Given | INR 40 Crores |
| Website | Click Here |
D’chica secured a deal of INR 80 Lakhs for 2% equity with 1% Royalty Until INR 80 lakhs is Recouped at a valuation of INR 40 Crores from Namita Thapar and Vineeta Singh.
Frequently Asked Questions About D’chica
After their appearance on Shark Tank India Season 3, people tried to find more information about D’chica. So here are some of the frequently asked questions about them.
1. Who Is The Founder of D’chica?
Richa Kapila and Vani Chugh Kabra are the co-founders of D’chica, an un-basic essentials brand.
2. Is D’chica From Shark Tank India profitable?
No, D’chica is not yet a profitable brand and as per their Shark Tank India pitch, they had a monthly burn of
3. What happened to D’chica after the Shark Tank?
D’chica was able to raise an investment in Shark Tank India and now they will be working on improving their inventory management, finance management, and various other important aspects of the business.
4. What Is The Valuation of D’chica?
D’chica was able to secure an investment in Shark Tank India at a valuation of INR 40 Crores.
