More About Millet Amma
Millet Amma’s mission was driven by millets being not only healthy but also beneficial to the environment and economy of the farmer community.
They have three major categories of products:
- Basic products
- Ready-to-cook products
- Ready-to-eat products
Founders of Millet Amma
Ajay Bhuwalka and Ruchika Bhuwalka are the co-founders of Millet Amma, a mill-based products brand.
Millet Amma Shark Tank Pitch and Updates
Ajay Bhuwalka and Ruchika Bhuwalka appeared on Shark Tank India season 3 and shared details about their food products brand Millet Amma.
The founders started their pitch by sharing more details about Millet being one of the best food items that we can include in our daily diet. Millets are considered superfoods and they come in different varieties including Jowar, Bajra, Ragi, Kutki, etc.
To bring the limelight back on Millets, the founders started Millet Amma.
As per the founders, Millets have a good amount of antioxidants, micronutrients, minerals, and proteins. Also, Millets are beneficial for the farmers and the environment.
After that initial pitch, the founder demanded INR 1 Crore for 3% equity at a valuation of INR 33.33 Crores.
After that, the Sharks started asking various questions about their business:
- All the Sharks tasted their products and loved the taste and quality.
- Namita Thapar asked the founders about their personal experiences and how they started this Millet-based brand.
- The founders shared their personal stories and all the hardships they faced with their previous business which they had to shut down.
- Amit Jain asked the founders about their unique selling point which makes them stand apart from their competitors.
- Azhar Iqubal wanted to know about the feedback for their products from the customer side.
- Peyush Bansal asked about their marketing spend, business growth, revenue, and other important details.
- Anupam Mittal asked the founders how they got the initial investment and who invested in this business. He was happy to know that Ruchika invested the initial investment from her savings.
After all the discussion, the founders were not able to receive any investment offer from the Sharks.
| Company Name | Millet Amma |
| Founders | Ajay Bhuwalka and Ruchika Bhuwalka |
| Headquarters | Bengaluru |
| Founded Year | 2017 |
| Business | Millet-based products |
| Profitability | Yes |
| Shark Tank Episode | Season 3 – Episode 21 |
| Asked For | INR 1 Crore for 3% equity |
| Deal | No Deal |
| Sharks Invested | No Deal |
| Valuation Given | No Deal |
| Website | Click Here |
Millet Amma was not able to secure a deal on Shark Tank India because as per the Sharks, their business model does not require an investment at this point.
Frequently Asked Questions About Millet Amma
After their appearance on Shark Tank India Season 3, people tried to find more information about Millet Amma. So here are some of the frequently asked questions about them.
1. Who Is The Founder of Millet Amma?
Ajay Bhuwalka and Ruchika Bhuwalka are the co-founders of Millet Amma, a mill-based products brand.
2. Is Millet Amma From Shark Tank India profitable?
Yes, Millet Amma is a profitable business and they already had breakeven in July 2023.
3. What happened to Millet Amma after the Shark Tank?
Millet Amma was not able to secure an investment from Shark Tank India but they received quite a good response from the audience after their Shark Tank episode.
4. What Is The Valuation of Millet Amma?
Millet Amma came on Shark Tank India to rasie an investment at a valuation of INR 33.33 Crores.
