In a significant development for the Indian startup ecosystem, Farmley, a popular healthy snacking brand, has successfully secured $42 million in funding through a Series C round. The funding round was led by L Catterton, a prominent global consumer-focused investment firm, with existing investor DSG Consumer Partners also participating.
Founded back in 2017, Farmley has quickly gained recognition in the market for its innovative and health-conscious snacking options. Endorsed by former cricket captain Rahul Dravid, the brand offers a diverse range of better-for-you snacks such as Makhana-based munchies, Date Bites, and roasted nuts, catering to the evolving preferences of the modern Indian consumer.
Sustainable Growth Strategy
Farmley has reported a remarkable 55% annual growth rate over the past two years, reaching a revenue milestone of approximately $41 million in FY25. The startup’s unique farm-to-palm model not only ensures exceptional quality for its customers but also empowers farmers and promotes sustainable agricultural practices.
Purpose and Vision
With the latest infusion of funds, Farmley aims to further expand its presence in untapped regional markets, invest in cutting-edge product formulations, and leverage advanced food technology to develop snacks that offer a harmonious blend of nutrition and taste. The founders, Akash Sharma and Abhishek Agarwal, expressed their enthusiasm about partnering with L Catterton, emphasizing the firm’s global insights and operational expertise that will be instrumental in driving Farmley’s growth trajectory.
Anjana Sasidharan, Partner and Head of India at L Catterton, commended Farmley’s strategic positioning in the market, highlighting its strong capabilities in sourcing premium dried fruits and nuts, continuous product innovation, and strategic partnerships across key sales channels as key drivers of the brand’s success.
The successful funding round not only signifies a major milestone for Farmley but also underscores the growing investor interest in India’s thriving health and wellness sector. With a clear vision and robust growth strategy in place, Farmley is well-positioned to revolutionize the healthy snacking landscape in the country and beyond.
