Mixed reality startup Flam has successfully secured $14 million in its Series A funding round, with RTP Global leading the investment. The round also saw participation from Dovetail and existing investors, further strengthening Flam’s financial position.
This latest funding comes after Flam raised $4.5 million in a pre-Series A round last year in May 2024, with contributions from investors like Turbostart and Twin Ventures.
The startup plans to utilize these funds to expand its operations in the lucrative US market while continuing to grow its presence in India, where it has been monetizing its offerings for the last year.
Expanding Market Presence
Founded in 2021 by Shourya Agarwal, Malhar Patil, and Rajat Gupta, Flam specializes in mixed reality brand experiences. The company enables brands to engage their audiences through innovative methods such as social media links, websites, and QR codes. Flam has quickly established itself in the market, claiming a substantial 45% share in the US.
With a client roster that includes over 100 major tech and e-commerce brands, Flam has made significant inroads in the industry. Notable clients include Google, Samsung, LG, Flipkart, Britannia, Netflix, AJIO, Wargaming, and WPP, showcasing the trust and recognition it has garnered in a short span of time.
Innovating with Gen AI Technology
As part of its growth strategy, Flam has been intensifying its research and development efforts, particularly focusing on app-less Generative AI infrastructure. This technology allows brands to create, launch, and track high-fidelity mixed reality (MR), 3D, and digital experiences in less than 300 milliseconds on any smartphone. This innovation positions Flam at the forefront of the mixed reality landscape, making it a key player in the industry.
With its recent funding and ambitious plans, Flam is looking forward to redefine brand engagement through mixed reality, promising exciting possibilities for both businesses and consumers alike.
