Disposable hygiene product manufacturer Nobel Hygiene has successfully raised around Rs 170 crore (approximately $20 million) from Neo Asset Management.
The funding will be utilized to enhance the company’s presence in the adult diaper market, invest in its leading brands, and expand its distribution network across India.
Founded in 2000 by Kamal Kumar Johari, Nobel Hygiene has established itself as a prominent player in the hygiene sector, particularly known for its Friends brand of adult diapers and Teddyy baby diapers.
The company has previously secured $47.8 million from Access Asset Managers and other investors, reflecting strong confidence in its business model and growth trajectory.
Nobel’s Growth Strategy
The recent investment will support Nobel Hygiene’s strategy to penetrate the growing adult diaper market, which is projected to reach a valuation of $1 billion by 2030, growing at an impressive 25% compound annual growth rate (CAGR).
The company aims to leverage this funding to bolster its flagship brands and expand its already extensive distribution network, which currently includes over 1,000 dealers and distributors nationwide.
With a notable presence in e-commerce, Nobel Hygiene has positioned itself to tap into the increasing demand for disposable hygiene products. The company exports its products to more than 20 countries, showcasing its international footprint and commitment to quality.
Market Opportunities Ahead
According to market research, the adult diaper segment in India is witnessing unprecedented growth. Nobel Hygiene’s flagship product, Friends adult diapers, commands over 40% market share, while Teddyy remains the largest Indian brand in the baby diaper category, with a growing presence in both general trade and online markets.
Neo Asset Management, which currently manages alternative assets worth over Rs 11,000 crore, has invested in Nobel Hygiene as part of its strategy to offer diverse investment solutions. This partnership is expected to facilitate the brand’s expansion and further solidify its position in the hygiene market.
