Primetrace Technologies, the Bengaluru company behind Kutumb and Crafto AI, more than tripled its revenue in FY26 while turning a much bigger profit. Revenue from operations reached Rs 386 crore, up from Rs 123 crore a year earlier, according to the company’s standalone financial statements.
Net profit rose nearly sixfold to Rs 41.63 crore, from about Rs 7 crore in FY25. Total income reached Rs 405 crore, up from Rs 138 crore, helped by Rs 19 crore earned as interest on investments.
Advertising did the heavy lifting
Growth came at a price. Advertising was the largest cost by far, at Rs 273 crore, or nearly 75 percent of all spending. That was 3.3 times the Rs 82 crore spent on advertising in FY25.
Employee costs rose 26.2 percent to Rs 33.5 crore, and total expenditure grew 2.7 times to Rs 363 crore. Even so, the company spent Rs 0.94 to earn every rupee of operating revenue, and its EBITDA margin stood at 6.55 percent.
Return on capital employed was 9.8 percent, and current assets stood at Rs 218 crore at the end of the year. The numbers show a business that can grow fast and stay profitable, though the profit margin is still thin.
A house of apps built for Bharat
Primetrace runs a portfolio of consumer apps rather than a single product. Kutumb is a community platform used by more than two lakh communities, and Crafto AI is a content creation app with over 200 million users.
The portfolio also includes Tarot AI for personalised readings, Polo for dating, and Sundar AI for image enhancement. Together the apps have crossed 350 million cumulative downloads, as of March 2026.
The company was founded in 2020 by Abhishek Kejriwal, Vipul Allawadhi, Mohit Sharma and Naveen Dewangan, four former colleagues at the storytelling platform Pratilipi. Kejriwal leads the company as founder and chief executive.
Kutumb began in April 2020, during the Covid lockdown, as a community platform for Hindi speaking India. The team then built new apps around everyday needs, using its own AI models trained on Indian user behaviour.
“India’s consumer AI opportunity is massive and largely uncaptured. Primetrace is here to lead that transformation.”
Abhishek Kejriwal, Founder and CEO of Primetrace, in March 2026
Profitable scale, and a bigger round in the works
Primetrace has raised about 30 million dollars so far, with Peak XV Partners and Tiger Global among its backers. The company is now reportedly in talks to raise another 50 million dollars at a valuation of around 500 million dollars.
The scale behind the talks is clear. Primetrace said in March 2026 that it had reached an annual revenue run rate of Rs 550 crore with an EBITDA run rate of Rs 200 crore, after growing revenue 50 times in three years.
OpenAI has recognised the company for crossing 10 billion tokens in usage, and Primetrace ranks among the top users of Google AI in India. Its apps run on proprietary AI infrastructure built for Indian users.
What the numbers leave open
The FY26 results answer the biggest question about Primetrace, which is whether a consumer app business can grow fast without burning cash. The open question is whether growth can continue without advertising eating most of the revenue.
If the reported 50 million dollar round closes, the test will be turning paid reach into lasting retention. For now, Primetrace has shown that profitable scale in Indian consumer AI is possible.
