If you’re a company that has made its way to the digital world and trying to expand your presence in front of more prospective clients, you surely need some good content for your website.
Content Marketing is one of the best ways to drive that much-desired attention towards your brand. As per the recent reports from Demand Gen Report more than half (51%) of B2B buyers rely on content to research their buying decisions.
Also, the users are looking for shorter, interactive content that educates rather than sells. So, for getting your content done, you would need a content writing agency.
Yes, you could also go with the other ways too of either hiring a content writing team or going to the content marketplaces to deal with freelance writers.
But, the other ways have some major drawbacks and we would suggest you outsource all your work to the right content writing agency. This way you will not have to manage the team and it would also save you money without compromising on quality.
Now you know the importance of content, let us share some important tips to choose the right content writing agency. These tips will help you in finding an agency that suits both your budget and requirements.
So, let’s jump right into it
1. Understand Your Needs And Requirements
Not every business is the same and so does their requirements. It requires a complete understanding of your business, audience, goals, budget, and a lot of other things to plan the content marketing process.
The type of content you will need, platforms that you will target, the budget that you will spend, everything depends on your business requirements. So, before you make a splash into the online world, your intentions and expectations need to be crystal clear before you contact a potential agency.
Sit with your team and point out all the important aspects of your business. Have a detailed outline of what your business requires and how content can fill in the gap.
2. Think About The Right Agency Type
There are different types of content writing agencies and not all of them might suit your requirements. So, it is good to understand these types and choose the one that suits you the best.
Here are some major types of content writing agencies:
Readymade Content Providers
This is one of the basic types of a content writing agency. These agencies provide pre-written content under different verticals and people can buy these articles for their use. Once you order the content, you can use that wherever you want.
Topics for these content pieces are chosen by the agency itself. So, you would have to select the topics based on the availability of them on the website. This model might not suit you if you want to have content revolving around your brand’s goals.
Content Marketplaces
This might sound just like the one we discussed but it works with a different approach. In this model, the customer goes to the website and adds the project requirements. Once submitted, the requirements will be shown to writers who can either bid on the project or choose it based on a first come first serve basis.
The customer also has an option to go through the content writers and choose the one based on his/her expertise. Although it is a great way of getting the content done, the quality might suffer due to a variety of writers without much standardization.
Companies are working to make this content marketplace model better and in the future, this might become a perfect way to get content written for your business.
Fully Managed Content Writing Services
This type of agency models quite a few issues that the previous models were having. Here, the services are fully managed by the team and you don’t have to deal with writers, editors, etc.
Just submit your project requirements and you will get the final copy of your content ready. Also, many of these content writing agencies provide content packages where the agency itself researches on the topics, type of content, etc, and delivers a fixed number of content pieces every month or whatever the package states.
So, this type of content writing agency might suit the growing needs of your business.
Now, you know about the types of agencies, it is time for you to choose the right model based on your budget and project requirements.
3. Research About The Agencies
When you will start finding the agencies, you will notice that there are a lot of content writing agencies in India. You can’t choose them all and it is not easy to connect with each and every agency to share your requirements.
So, what to do now?
We will suggest you have your initial research before connecting with the agency for your requirements. Curate a list of top 10 or top 20 agencies by searching on Google and then start researching about those agencies based on:
- Content types that they provide
- Do they have niche-based writers?
- What is their industry experience?
- What do their online reviews speak about them?
- Do they have enough online presence?
- How many content revisions do they provide?
- Are they focusing on SEO content writing or not
- Is the content plagiarism free or not
- What is their turn-around time?
- Do they charge based on per project model or per word model?
You will be able to filter the agencies based on these questions. A few more questions can be added based on your content marketing goals.
4. Communicate Your Ideas Well
Once you have shortlisted a few agencies, you can share your content requirements with them. Make sure to communicate your ideas properly so that they can understand the project in a better way. It is not good to jump into choosing an agency just after your first meeting.
We would suggest you take your time, discuss with them everything that you want, let them share their thoughts, structure the process well, and then only choose the right content writing agency for your business.
5. This Is Not The End
Most people would want to relax a bit after choosing one agency for writing their content. But, let us understand that it is not the end and you should not think it to be. Choosing an agency is just the beginning of the long journey of your content marketing process.
Here are some points showcasing the further steps:
- Creating a content marketing plan
- Choosing the right voice for your brand
- Focusing on creating a brand identity
- Creating a content calendar
- Reporting and Analyzing the results as you get them
- Updating your strategies based on the reports
These points would be including a lot of baby steps that will differ from brand to brand. As a business owner, you will have to keep moving and keep growing with whatever resources you have.
Here comes an end to this article on tips to choose the right content writing agency for your business. We hope that it would have helped you in picturing the path towards success for your brand with the help of content marketing.
