Reliance Industries Limited (RIL)-owned fashion eCommerce platform Ajio has just launched Ajiogram. This new platform is all about empowering Indian fashion startups that are breaking the mold with their fresh ideas and innovative products.
What is AJIOGRAM?
Ajiogram is a D2C-focused interactive e-commerce platform, and you can easily access it by switching stores within the Ajio app. With this move, Ajio aims to support the next generation of fashion startups with the help of a content-led approach.
The plan is to bring 200 exclusive homegrown D2C brands on board by 2024. So, shoppers can look forward to a wide range of choices, from streetwear to fast fashion, minimalistic designs, sustainable fashion, and even quiet luxury.
Already, some awesome brands like Urban Monkey, Supervek, Quirksmith, KRA Life, Creatures of Habit, Cecil, Truser, Fancypants, Midnight Angels by PC, Monks of Method, Crafts, and Glory have teamed up with the brand.
But here’s the cherry on top: Ajio itself will provide dedicated support to these direct-to-consumer (D2C) brands. This support will help these brands grow and achieve their revenue goals.
Ajiogram is accessible right within the main Ajio app, so you can easily switch to it when you’re in the parent app. This is all part of the trend where e-commerce platforms in India are adding more content and experiences to enrich the shopping journey.
With Ajiogram, Indian fashion startups have a new platform to shine and grow, thanks to the backing of Reliance-owned Ajio. So, fashionistas and entrepreneurs alike, keep an eye out for the latest and greatest from these innovative brands!
