Over the last two decades, SaaS has emerged as one of the most significant disruptors in the worldwide IT sector.
It’s just going to get faster as the world of business evolves more and more into a cloud-based framework. The Covid-19 pandemic has accelerated the shift to SaaS, which provides more flexibility, versatility, and remote productivity.
Unlike the Technology Services market, SaaS firms generate significant income from Indian enterprises (30% in CY20, according to Zinnov) and have broad business strategies that cater to both big corporates and small and medium-sized organizations.
Indian companies are coming up with SaaS products to solve problems across different industries.
According to a Motilal Oswal survey conducted recently, India has the world’s third-largest SaaS ecosystem, after the United States and China. Indian companies are promptly establishing themselves in the SaaS area, with a lengthy list of companies reaching the unicorn club.
One of the ever-present problems of any kind of business is increasing productivity. To achieve maximum productivity, communication with employees (and within them) must be prompt and clear.
Neha Chandra has come up with a SaaS-based Task Tracker, a product to help businesses combat workforce inefficiency. Task Tracker helps business owners and managers to effectively delegate tasks, track workflows, and work collaboratively to improve efficiency.
What Led To Task Tracker?
Neha and her husband, Rishabh Chandra, are well-versed in SMEs and the vital role that technology can play in running a company. They established Task Tracker, a SaaS application to boost company productivity, in response to the present struggles experienced by SMEs as a result of the Covid 19 epidemic.
“Our experience and proven track record make us a perfect team… we have together built a profitable and successful business for the past ten years.”
Task Tracker was initially created for their personal use. They were disappointed with the sophisticated and expensive solutions available, and none of them was appropriate for a burgeoning market. They turned it into a product for their customer base after seeing the benefits it gave, and it became extremely popular in a very short span of time.
A Woman With A Mission
Neha has developed and polished her talents in the fields of people management and design as an entrepreneur and designer with over 17 years of experience. She is enthusiastic and approaches problems with unrivaled expertise and meticulous attention to detail. She believes that work environments and business needs are interrelated and constantly changing. According to her, coherence may boost the productivity of any organization, large or small.
There are barely 13.5 million to 15.7 million women-owned companies in India today. This prominently indicates that women-owned firms account for barely 20% of all businesses in India.
However, Neha intends to up the stakes by embarking on the ultimate journey against all obstacles. She wants to use smart technology to assist women entrepreneurs and women-owned enterprises attain their full potential.
Her husband is her bedrock of support in this endeavor. Rishab has developed SaaS applications for clients all around the world. Rishab has also worked with the Federeich Neuman Foundation, a German think tank, for three years, advising and training small businesses on how to become digital.
How Does It Work?
Neha and her husband have closely worked with business owners for over a decade, and they have seen that people management was a challenging job.
Task Tracker is a powerful, sector-agnostic SaaS application that simplifies people-management for business owners, increasing productivity by up to 60%. It works with a basic user interface to allow teams with poor e-literacy to use it intuitively.
It uses instant notifications through messaging platform WhatsApp to make it easier for teams to collaborate and perform better. Additional API interfaces with popular Google Suite widgets improve the user experience.
Growth And Recognition
Neha’s dream of pushing forward women-led businesses and women entrepreneurs in India through Task Tracker’s success is already becoming a reality.
Today, Task Tracker has over 2500 users across tiny firms in several industries. And this is just by using its Product Led Growth method and no formal marketing plan, in less than 6 months.
The fact that the majority of the customers come from the bottom of the digital adoption pyramid – the offline and connected segments – is particularly interesting. Many hospitals, eCommerce businesses, Finance professionals and manufacturing companies are using Task Tracker since it will help them better manage their staff which impacts profitability
Task Tracker has aided businesses in the management of over 25,000 tasks. Its daily interaction rate is 30%, which is much greater than the industry norm of single digits. The Android app has over 1000 5-star rated downloads.
What’s In The Store?
Task Tracker will be available in vernacular languages shortly as a conversational application with multi-modal interfaces. It is also working on a natural language processing method that will aid with the prediction of user behavior.
In the near future, this will help in personalizing the product. To drastically re-engineer and simplify corporate processes and communication, Task Tracker plans to employ AI, analytics, location-based services, bots, and mobility.
The founder duo wants to enhance its value proposition by developing a Task Tracker Suite. It will be a collection of interactive apps that re-engineer and simplify business processes and collaboration for small and medium-sized businesses (SMBs) through SCRUM-based products. Sales Tracker, Production Tracker, Ticket Tracker, and Budget Tracker will all be available shortly.
Creating A Female-led Future
Neha hopes that Task Tracker’s service will help SMEs reach new heights, and especially push women-led SMEs in India to gain traction in the future. In a country, where the business has largely been a male-dominated area, the young founder’s vision is commendable.
This year, Neha and Rishab intend to enroll approximately 62,000 SMBs. By the end of 2025, they hope to have more than 10 lakh SMBs using the Task Trackers toolkit on a regular basis.