OpenAI has opened ChatGPT to businesses. The company launched Businesses in ChatGPT in beta on 10 November 2026, giving companies a way to claim a profile inside the chatbot, keep their details current, and see how people engage with them.
The launch has two parts. Business Hub is the dashboard where companies manage their listing. Business Agents are AI agents that answer customer questions on a business’s behalf, starting with eligible online shops and service businesses in the United States.
What Business Hub does
In Business Hub, a company can claim its organisation in ChatGPT and, once verified, update key details and add self-service product feeds with pricing and availability. The aim is straightforward. When ChatGPT answers questions about products and services, it should work from information the business itself supplied.
Any eligible business in a market where ChatGPT is available can claim a profile. Existing OpenAI Enterprise customers and advertisers can claim through their OpenAI representative.
Shopify merchants can connect their store from Business Hub or the Shopify admin, which streamlines verification. Eligible Shopify products are already integrated into ChatGPT through Shopify Catalog.
Business Agents answer customers inside ChatGPT
After claiming a business, eligible organisations can build, test, and launch a Business Agent. When a business appears in a ChatGPT answer, people can click through to its profile and, where an agent is available, start a conversation with the business to explore what it offers and ask follow-up questions.
OpenAI gives the example of someone comparing two products. The shopper could ask how the options differ and which features fit their needs, and the agent would answer using the business’s own information. For customers, that can make it easier to judge whether an offering is the right fit.
For the business, it is a direct line to a customer who is already close to deciding. The agent chat is clearly labelled and kept separate from the customer’s original ChatGPT conversation and from ChatGPT’s independent answers.
Businesses can also sponsor their Business Agent and use it as the destination for ChatGPT Ads, with sponsored placements clearly labelled and separate from ChatGPT responses.
What businesses can see, and what stays private
Business Hub also reports aggregated insights on how people engage with a business in ChatGPT. That covers the number of mentions and website clicks a business receives, plus discovery topics, which are the common themes in conversations where the business’s website is cited.
The insights are meant to show businesses how they are represented and where their information could improve. OpenAI says it does not share users’ conversations or Business Agent chats with businesses. Insights appear only in aggregate, and only when there are enough conversations to meet its privacy thresholds.
ChatGPT is becoming a place to find businesses
The move puts ChatGPT more directly into business discovery, a space long dominated by search and maps listings. OpenAI says 1.2 billion people use ChatGPT each week, and it frames the launch as an early step, starting with accurate business information and useful insights.
The timing is part of a busy stretch for the company. OpenAI closed the first $11 billion of a funding round at a $1.25 trillion valuation earlier this month, as KeeVurds reported.
For now, the agent side stays narrow. Only eligible ecommerce and online service businesses in the United States can publish a Business Agent. OpenAI plans to expand Businesses in ChatGPT and Business Agents to more markets and business categories over time, and to build tools for organisations with more complex needs.
OpenAI said in its announcement that “protecting the trust people place in ChatGPT remains our North Star.” Whether that trust holds will depend on how clearly business content stays labelled as the programme grows.
