Bengaluru-based PowerUp Money has raised $10 million in a funding round led by Flourish Ventures. The company described the round as an extension of its December 2025 Series A round, rather than a fresh large growth round.
All of its existing investors returned for the new round. Peak XV Partners, Accel, Blume Ventures, Kae Capital, 8i Ventures and DeVC joined Flourish Ventures in the financing. The round reportedly values PowerUp Money at about $73 million.
We started by making high-quality investment advice accessible to every Indian. Today, AI makes it possible to deliver a much more comprehensive, wealth-manager-like experience digitally and at a fraction of traditional costs. A significant portion of this investment will go towards building an AI-powered wealth manager that brings personalised financial planning and ongoing portfolio guidance to every Indian.
The quote is from Prateek Jindal, founder and chief executive of PowerUp Money. Jindal previously co-founded the credit card fintech Uni Cards, and that operating experience shapes how PowerUp Money is approaching a much wider wealth management market.
Why an extension round makes sense here
Jindal said the $10 million should give PowerUp Money around three years of runway as it builds its products and moves towards profitability before scaling up. That framing matters, because an extension is meant to deepen a product that already works, not to fund a search for a new direction.
The funding history supports that reading. PowerUp Money raised a $7.1 million seed round in June 2025, followed by a $12 million Series A round in December 2025. With this round, it has raised about $29 million across three rounds in about 17 months.
Three products for three kinds of investor
PowerUp Money now runs three tiers that serve investors at very different stages. Elite is its mutual fund advisory subscription, with more than 1 lakh paid members, and it helps investors spot underperforming funds, rebalance portfolios and make clearer investment decisions.
Elite Prime is the newer digital tier, built around an AI wealth coach and personal assistant. It takes an investor’s goals, risk profile and existing portfolio and turns them into asset allocation, SIP and lump-sum plans, rebalancing and withdrawal strategies.
Infinite is the managed wealth service for investors who want hands-on help, with personalised financial planning, portfolio construction, multi-asset allocation, goal-based strategies and a dedicated adviser. It is aimed at customers with portfolios of Rs 50 lakh and above.
What the scale already shows
More than 15 lakh customers now track mutual fund portfolios worth over Rs 2.5 lakh crore on the PowerUp Money platform. The company says that tracked value represents nearly 5 percent of the retail mutual fund industry, a useful measure of how far a tracking-first product can travel.
The growth since the Series A round is sharp. At that December 2025 round, PowerUp Money had onboarded more than 5 lakh users tracking Rs 65,000 crore in assets. The jump to 15 lakh customers and Rs 2.5 lakh crore tracked shows why investors were willing to return.
Infinite shows a different kind of traction. It has reached nearly Rs 500 crore in assets under management within about nine months of launch, even though it has been open only to a limited set of customers.
PowerUp Money has around 10 relationship managers handling that business. It is adding close to Rs 100 crore in assets under management every month, which explains why hiring advisers is part of the plan.
Where the money goes next
A significant part of the new capital will go into building the AI-powered wealth manager and expanding the managed advisory business. Scaling Infinite is a clear priority, because demand is currently limited by the number of relationship managers available to support new customers.
PowerUp Money also plans to move beyond mutual funds into stocks, exchange-traded funds and managed portfolios. Over time, it aims to enter products such as portfolio management services and alternative investment funds, turning a mutual fund advisory start into a full-stack financial planning platform.
