On National Entrepreneurs Day, Razorpay, India’s top Omnichannel Payments, and Banking Platform for Businesses, launched their new brand film, ‘Believe.’
This heartfelt film celebrates the determination and self-belief that entrepreneurs showcase throughout their journeys.
The film, created in collaboration with Footloose Films, sheds light on the less-glamorous aspects of an entrepreneur’s path to success.
While everyone applauds the achievements of these trailblazers who have put India on the global startup map, very few appreciate the ups and downs they face. ‘Believe’ is a concise, 3-minute portrayal of the triumphs and trials faced by founders, from the moment they conceive their idea to overcoming daunting challenges along the way.
Launched on Razorpay’s social media platforms including YouTube, LinkedIn, Twitter, and Instagram, the film showcases the story of a successful founder who reflects on his five-year journey. He shares his experience, from leaving a high-paying job and a comfortable life to embarking on a vision-driven adventure.
He transformed from a CEO to a receptionist, pitched his idea tirelessly, and sometimes needed to convince himself to keep going. Through moments of support and solitude, the one thing that kept him moving forward was his unshakable belief.
Apurav Sethi, VP of Marketing at Razorpay, expressed his excitement about the brand film’s release, emphasizing the importance of celebrating and supporting the entrepreneurial spirit.
Sethi underlined Razorpay’s commitment to empowering founders and understanding the hurdles they face. Having experienced the entrepreneurial journey firsthand, the company believes in helping founders every step of the way.
“With this brand film, we are pumped up to drive home the message that entrepreneurial spirit must be celebrated, appreciated, and supported, not limited to just their successes. At Razorpay, we have consistently prioritized our mission of empowering founders and facilitating their success by proactively identifying their challenges and pioneering innovative solutions well ahead of the industry curve. Having experienced the entrepreneurial journey firsthand, we deeply understand the hardships and obstacles founders frequently encounter. This film, therefore, reiterates our vision that no founder will ever have to walk this journey alone,” said Apurav Sethi.
‘Believe’ serves as a tribute to the grit and determination of entrepreneurs, reminding us that behind every successful business is a story of resilience and unwavering belief. This film encourages everyone to recognize and support the unsung heroes of the business world and appreciate the incredible journeys that lead to their accomplishments.
