ReelSaga, a promising startup focused on mobile entertainment, has successfully secured $2.1 million in seed funding.
The investment round was spearheaded by Picus Capital, with additional contributions from ITI Growth Opportunities Fund, Nazara Technologies, 8i Ventures, Waveform Ventures, Warmup Ventures, Bombay54, and Bharat Founders Fund, along with several angel investors.
Investing in Engaging Content
The funds raised will be primarily used to enhance app development and create high-quality, localized content aimed at mobile users across India, Southeast Asia, and the Middle East. With the rise of short-form content consumption, ReelSaga aims to build a platform that resonates with the needs of modern audiences.
Founded in 2024 by Shubh Bansal, Shanu Vivek, and Ritesh Pandey, ReelSaga is positioned to change the landscape of mobile entertainment. The startup’s platform focuses on delivering vertical, short-form dramas that last between one to two minutes per episode. This innovative approach combines storytelling with the convenience of quick, binge-worthy content.
Bringing Microdramas to the Indian Audience
The founders, who previously co-founded Truebil—later acquired by Spinny—are leveraging their experience to redefine how mobile entertainment is consumed. By utilizing data science and product innovation, they aim to offer hyper-personalized content that appeals to a diverse audience.
Inspired by the success of microdramas in China, where over 5,000 series are produced annually, ReelSaga plans to introduce this format to Indian viewers. The startup is set to deliver localized, emotionally engaging short episodes that cater to the preferences of Indian audiences.
With the app now live, ReelSaga is ready to make its mark in India’s rapidly evolving digital entertainment scene. The startup’s fresh approach and commitment to quality content could pave the way for a new era of mobile entertainment in the region.
