There is nothing quite like homemade food. What is even more preferable?
Homegrown ingredients. If you have ever visited rural places, you will know the feeling of waking up to home-cooked meals made out of fresh farm produce. People have become more aware of the numerous beneficial impacts of organic foods during the last ten years.
Since 2020, Indians have begun to consume more organic foods as a preventative health strategy, resulting in a radical shift in the market. This shift is anticipated to fuel the organic food market’s growth in the future. The organic food and beverage business, notably fruit and vegetables, has grown worldwide.
The organic food business in India is rapidly expanding. In 2019-2020, the country exported organic food items worth more than 37 billion rupees, an increase of 39% over the previous year.
Yes, given the present market size, the increase is enormous. The country is home to more than 10 million organic farmers, making it the world’s biggest.
Surely, that is a figure that the world cannot overlook. Today, India is ranked third among the top ten nations with the most organic land. The industry is expanding, with worldwide demand for Indian organic food items steadily rising. Folks at The Divine Foods know this, and they are delivering the promise.
The Divine Foods was founded to deliver the highest quality homegrown food from Tamil Nadu to the rest of the world. Turmeric from Salem, honey from the Nilgiris, and other ethically sourced products are made available for everyone to use.
Organic food has several benefits. From being a sustainable choice to being free of pesticides, it is a boon for fitness-conscious people. Let’s find out how The Divine Foods is making local, traditional food globally popular.
Setting The Scene of Fresh Food
Founded in 2019 by Kiru Maikkapillai, The Divine Foods is based out of Salem, in Tamil Nadu. Salem is known for its ancient temples, modern steel industry, and organic farmlands.
The Divine Foods attempted to reimagine Tamil Nadu’s traditional cuisine and ingredients as a global phenomenon.
Bringing the flavors of Tamil Nadu to people’s doorsteps all over the world has aided in the creation of a link between farmers and customers. As a B2C company, The Divine Foods is making sure individual Indian farmers connect directly to customers and lead better lives with the food they grow.
With one meal at a time, the business is bringing the globe closer together. Their first product was turmeric-based out of Salem itself, but there is still a long way to go, and The Divine Foods is determined to make it all the way.
Becoming ‘GLOCAL’
The Divine Foods is breaking the usual supply chain of Indian ingredients to home and foreign markets. They have set out on an unafraid adventure to offer the indigenous spices and real native food of Tamil Nadu throughout the world.
The company has come up with a term to explain its goal, ‘GLOCAL’. What does it mean? ‘Local’ seamlessly blends into ‘Global’. In their case, it’s fresh food from India’s organic farms.
They saw that turmeric’s quality had recently deteriorated. Large masala firms often add additives and other adulterations to them. A medicinal ingredient that is essential to most Indian cuisines, turmeric was losing its authenticity. This is what they set out to change with their first product.
The turmeric product from The Divine Foods has received FDA approval and is now available in the United States, the United Kingdom, Canada, Singapore, and Australia.
Today, The Divine Foods offers other products such as honey shots, gulkand, milk, and many more. They have also ventured into other organically made products such as soap, balms, etc.
Looking To The Future
As of December 2021, the organic company boasts 8000+ happy customers. Moving forward, they want to expand into additional items that the various local areas in Tamil Nadu specialize in. Given that they have established a firm foundation, the founders believe the next steps will be easy.
In two years since its foundation, The Divine Foods has been able to offer pure, traditional Tamil food products to the globe that it was previously ignorant of. It has also made farming viable and sustainable. The company is paying the farmers around 1.5 to 2 times more than the fair trade price.
Many farmers’ lives in the villages have been revolutionized, and they now have a new lease on life. The farmers are essential to the company’s growth, and in return, The Divine Foods has turned out to be a godsend for them.
Going hand in hand with sustainability, supporting small farmers, and introducing organic Indian ingredients to the world, The Divine Foods is looking forward to a successful new year.
