Successfully reaching out to your target audience and increasing website traffic isn’t a straightforward task. That’s why we thought it was important to create a top-notch guide on how we work SEO.
In this chapter of our Notebook, we have shared an amazing case study from Rankfluence Company to create an efficient SEO strategy for an SMM brand. This particular project took that SMM brand from $225k/m To $825k/m revenue in 6 Months.
So, let’s get started:
Objectives
So, the very first thing Rankfluence Company did when starting the SEO campaign for their client is to conduct a thorough analysis of traffic and revenue data from several months before they came on board. The aim was to increase the website’s traffic – add more visitors, increase engagement and ultimately bring customers.
Since the client was already well-known within the industry and had a trusted brand, they saw the potential to improve the overall visibility and rankings.
Customers are more likely to invest in a company they’re aware of than in one they know nothing about. Based on this fact, they presented a detailed proposal and action plan to increase the client’s search visibility and revenue by 3-4 times. So, these are the things to be kept in mind.
Step 1: Measure ROI with SEO
When working with an SEO agency, you want to make sure that the money you are spending is driving return on investment (ROI). There are a lot of factors you need to consider but let’s not complicate things.
This recipe for success requires three ingredients—Total monthly searches, approximate CTR, and the approximate value per visit. Remember, measuring success is crucial! After all, why bother launching a campaign if the results won’t add value to your business?
Step 2: Optimising Link Outreach
Outreach in SEO is a powerful strategy to grow your site’s traffic and boost your search rankings. This is a form of SEO where you build links back and increase traffic on your client’s site from off-site websites.
This is generated by creating awareness about your brand and sending out emails to owners of other sites. It includes a link back to the client’s website in the body or at the end of the email.
Step 3: Have Faith in the Data
Advice in online marketing is subjective. But if you’re new to the industry, it can be tempting to put stock in what everyone else is saying. This is dangerous for one simple reason: no one knows more about your own business than you do. So how do you find the best advice for your specific situation?
By ignoring the rest and listening to the data. For example, this is how Rankfluence set up a unique outreach campaign based on in-house tests:
Personalizing Outreach
Genuinely connect to the reader- human to human. Every email should have a personal touch. This will increase the likelihood of the mail being read thoroughly instead of the template from the internet being sent to the trash.
Provide Value
The email should be short and sweet. Elaborate on the benefits the reader will get and how your product will be helpful for their audience. Allow follow-up if they require any more details.
Leveraging Existing Links
Since the client already had an established base, they wanted to see how the site’s link profile was looking and if it could be improved.
Using existing assets saves time and creates a more personable message that caters to your audience. Plus, Google always shows a lot of love to those with an impressive number of contextual backlinks.
Anchor Text Strategy
Anchor text is the text within a link that you see when visiting another site. It is usually visible in a small highlighted text box next to the URL of the page you have selected. Using anchor text to backlinks is one of the easiest ways to rank in Google.
Final Verdict:
Observe the before, and after of the keywords and traffic, they obtained through this strategy below:
Rankfluence, a leader in the digital marketing industry, had released this case study on how an e-commerce client’s SEO campaign developed over six months.
Creating targeted campaigns to increase web traffic and ranking higher on search engines shows how they indexed for essential buzzwords. You can use the button below for landing on their website to read the complete case study with steps.