The Ultimate SaaS Customer Acquisition Playbook

The first place begins with your network, have a look through your friend list on any social media platform. Have a look for people you regularly engage with and do a manual outreach. Also, look at speaking to some other people through regular status updates and thus connecting with those interested in trying your new SaaS tool.

– Deepak Shukla, Founder at Pearl Lemon and Lemapp

For us, the turning point came when we focused on engaging directly with potential customers who were a perfect fit for our SaaS product. We gave them free trials in exchange for their honest feedback. This two-way dialogue helped us tweak our offering to better meet their needs.

As a result, many of these early testers turned into paying customers and even became vocal advocates for our product. Personalized outreach and a genuine willingness to adapt based on customer feedback can go a long way in converting potential users into loyal, paying customers.

Dan Levinschi, CRO, PopSQL, Inc.

The main driving forces in our case were entering the market when our competitors were weak and not listening to their users. We did the opposite, which initiated word-of-mouth marketing, and we became the most popular solution on the market.

Strong competitors appeared later, and there are two most effective strategies for their early growth. When the product is still raw, it’s better to make it free until you reach a more or less stable state. Early adopters will assist with this through their bug reports and recommendations, and they will also attract paying customers. Utilize the service AppSumo; here you can find thousands of early adopters.

Yes, selling lifetime or very long-term access to your service for very little money will be necessary. But first, at an early stage, such money can become life-saving, and second, it will increase the popularity of the service. You will get more feedback and more opportunities for referral promotion.

Daria Erina, Managing Director, Linked Helper