A Little Extra is a fun and quirky jewelry brand for people looking for something different.
More About A Little Extra
A Little Extra has a range of jewelry products inspired by surrounding elements, moods, occasions, and emotions. They have around 500+ designs available at an affordable price.
Founders of A Little Extra
Diksha Singhi is the founder of A Little Extra, a quirky jewelry brand.
A Little Extra Shark Tank Pitch and Updates
Diksha Singhi appeared on Shark Tank India season 3 and shared details about her unique, fun, and quirky jewelry brand A Little Extra.
The founder started her pitch by sharing more details about her life and her choices which are always a bit extra. She is a fun-loving and chill girl who wants to help others get away from boring jewelry designs. For the same, she started A Little Extra with just 5,000 Rupees of Investment.
As per the founder, they have sold over 80,000 products over the last few years and helped people find unique design jewelry without spending a little extra. She also shared that 90% of their products are handmade.
After that initial pitch, the founders demanded INR 48 Lakhs for 6% equity at a valuation of INR 8 crores.
After that, the Sharks started asking various questions about their brand:
- Namita Thapar asked her about what extra her jewelry brings to the table and why someone would choose her brand over other competitors.
- Aman Gupta asked about her career background and how she got into this business. He also asked her about the pricing model, how she sells and what is the user journey.
- Vineeta Singh asked her how many unique designs they have that no other brand is doing.
- Anupam Mittal asked her about their unit economics and other business details.
After all the discussions, the founder received multiple offers from different Sharks. In the end, the founder went with a combined offer from Anupam Mittal and Vineeta Singh.
| Company Name | A Little Extra |
| Founders | Diksha Singhi |
| Headquarters | New Delhi |
| Founded Year | 2020 |
| Business | Jewelry Brand |
| Profitability | Yes |
| Shark Tank Episode | Season 3 – Episode 15 |
| Asked For | INR 48 Lakhs for 6% equity |
| Deal | INR 60 Lakhs for 7.5% equity |
| Sharks Invested | Anupam Mittal and Vineeta Singh |
| Valuation Given | INR 8 Crores |
| Website | Click Here |
A Little Extra secured a deal of INR 60 Lakhs for 7.5% equity at the valuation of INR 8 Crores from Anupam Mittal and Vineeta Singh.
Frequently Asked Questions About A Little Extra
After their appearance on Shark Tank India Season 3, people tried to find more information about A Little Extra. So here are some of the frequently asked questions about them.
1. Who Is The Founder of A Little Extra?
Diksha Singhi is the founder of A Little Extra, a quirky jewelry brand.
2. Is A Little Extra From Shark Tank India profitable?
Yes, A Little Extra is a profitable jewelry brand with a net margin of around 25% on a revenue of 2 Crores.
3. What happened to A Little Extra after the Shark Tank?
A Little Extra was able to secure an investment from Shark Tank India season 3. Now, they will be working on scaling the brand at a threshold of 100 crores in revenue.
4. What Is The Valuation of A Little Extra?
A Little Extra was able to secure a deal on Shark Tank India at a valuation of INR 8 Crores.
