Arata is one of the leading haircare brands with a range of products prepared from natural ingredients.
More About Arata
Arata has haircare products for various hair types including curly hair, frizzy hair, and short hair. Their goal is to become India’s best-selling high-performing hair care brand.
Founders of Arata
Dhruv Bhasin and Dhruv Madhok are the co-founders of Arata, one of the leading haircare brands.
Arata Shark Tank Pitch and Updates
Dhruv Bhasin and Dhruv Madhok appeared on Shark Tank India season 3 and shared details about their brand Arata.
The founders started the pitch with a fun skit sharing how their products are prepared with natural ingredients that do not have any side effects.
They also shared more details about their sales channel which include both website and online marketplaces. As per the founders, to date, Arata has helped more than 8 lac customers improve their hair through more than 50 products.
After that initial pitch, the founders demanded INR 1 crore for 1.25% equity at a valuation of INR 80 crores.
After that, the Sharks started asking various questions about his business:
- Vineeta Singh said that she already knows a lot about their brand and they are already funded outside of Shark Tank. She also asked why they came to Shark Tank India as they do not need funding.
- Aman Gupta also said that he got connected with one of the founders on WhatsApp and had used their products earlier.
- Namita Thapar asked them about the formulation that they used to prepare the products.
- The Sharks also asked various questions about their journey, revenue, and other product details.
After all the discussions, Arata received a combined offer from Namita and Vineeta which the founders accepted with a counteroffer.
| Company Name | Arata |
| Founders | Dhruv Bhasin and Dhruv Madhok |
| Headquarters | Delhi |
| Founded Year | 2018 |
| Business | Haircare Brand |
| Profitability | No |
| Shark Tank Episode | Season 3 – Episode 10 |
| Asked For | INR 1 crore for 1.25% equity |
| Deal | INR 1 crore for 1.33% equity with 0.67% Advisory Equity |
| Sharks Invested | Namita Thapar and Vineeta Singh |
| Valuation Given | INR 75 Crores |
| Website | Click Here |
Arata closed a deal of INR 1 crore for 1.33% equity with 0.67% Advisory Equity from Namita Thapar and Vineeta Singh.
Frequently Asked Questions About Arata
After their appearance on Shark Tank India Season 3, people tried to find more information about Arata. So here are some of the frequently asked questions about them.
1. Who Is The Founder of Arata?
Dhruv Bhasin and Dhruv Madhok are the co-founders of Arata, one of the leading haircare brands.
2. Is Arata From Shark Tank India profitable?
No, Arata is a loss-making brand but as per the founders, in September 2023, they saw an EBITDA level profitability of around 4%.
3. What happened to Arata after the Shark Tank?
Arata was able to secure a deal from Shark Tank India and they will now be trying to scale the business along with profitability.
4. What Is The Valuation of Arata?
Arata raised funding for Shark Tank India at a valuation of INR 75 crores.
