More About Artinci
The products at Artinci are made with a lab-tested, low glycemic index sweetener, which comes from a natural stevia blend. This blend is an Artinci OG invention, formulated for a near-sugar-like taste, with none of the carbs or calories.
They have a range of products including ice creams, Indian sweets, cookies, cakes, and more.
Founders of Artinci
Sumit Rastogi and Aarti Laxman are the co-founders of Artinci, a zero-sugar-based sweets brand.
Artinci Shark Tank Pitch and Updates
Sumit Rastogi and Aarti Laxman appeared on Shark Tank India season 3 and shared details about their brand Artinci.
The founders started their pitch by sharing their personal story and how they have been facing diabetes for the past several generations. Even then their family members eat sweets daily without any issues. They do it with the help of their own brand Artinci which produces sugar-free products.
As per the founders, they have served more than 50,000 customers with their products. They sell their products on their website and various marketplaces. The founders also shared their products with the Sharks to test and all of them loved the products.
After that initial pitch, the founder demanded INR 50 Lakhs for 1.75% equity at a valuation of INR 28.57 Crores.
After that, the Sharks started asking various questions about their business:
- Peyush Bansal asked if they had their sweetener or not. The founders replied that they had developed their sweeteners for different types of products.
- Aman Gupta asked them about their career background and how they ended up selling desserts.
- Anupam Mittal asked the founder Aarti about her medical condition and the hearing issues that she is facing.
- Vineeta Singh asked them about their ingredients and the target market that they are focusing on.
- Namita Thapar asked the founders about their manufacturing facility and sales numbers.
- As per the founders they were making huge losses and thus the Sharks asked various questions to understand their business model and execution.
After all the discussion, the founders received only one investment offer from Vineeta Singh with two important conditions related to how they would operate their business. The founders accepted the offer after making a few changes and closed the deal.
| Company Name | Artinci |
| Founders | Sumit Rastogi and Aarti Laxman |
| Headquarters | Bengaluru |
| Founded Year | 2012 |
| Business | Sugar-free Desserts |
| Profitability | No |
| Shark Tank Episode | Season 3 – Episode 23 |
| Asked For | INR 50 Lakhs for 1.75% equity |
| Deal | INR 50 Lakhs for 5% equity with 1% Royalty Until INR 75 Lakhs is Recouped |
| Sharks Invested | Vineeta Singh |
| Valuation Given | INR 10 Crores |
| Website | Click Here |
Artinci secured a deal of INR 50 Lakhs for 5% equity with 1% Royalty Until INR 75 Lakhs is Recouped at a valuation of INR 10 Crores from Vineeta Singh.
Frequently Asked Questions About Artinci
After their appearance on Shark Tank India Season 3, people tried to find more information about Artinci. So here are some of the frequently asked questions about them.
1. Who Is The Founder of Artinci?
Sumit Rastogi and Aarti Laxman are the co-founders of Artinci, a zero-sugar-based sweets brand.
2. Is Artinci From Shark Tank India profitable?
Artinci is not yet a profitable business and they had a loss of around INR 5 Crores on the revenue of INR 4.4 Crores in the financial year FY 22-23.
3. What happened to Artinci after the Shark Tank?
Artinci was able to secure a deal from Shark Tank India and now they are working on improving their business presence.
4. What Is The Valuation of Artinci?
Artinci was able to secure a deal on Shark Tank India at a valuation of INR 10 Crores.
