Assembly is a luggage bags and accessories brand that focuses on providing functional, budget-friendly, and well-designed bags for every travel need.
More About Assembly
Assembly has a range of luggage bags for various requirements. They have designed each bag with different functional advantages which makes them ahead of their competitors.
Founders of Assembly
Aditya Khanna and Mohit Garg the co-founders of Assembly, a luggage bags and accessories brand.
Assembly Shark Tank Pitch and Updates
Aditya Khanna and Mohit Garg appeared on Shark Tank India season 3 and shared details about their luggage bag brand Assembly in a Match-off competition with a similar brand.
The founders started their pitch by sharing that their luggage brand is Indian and is giving tough competition to International brands. They have focused both on functionality and aesthetics to cater to a wider audience.
As per the founders, in the last 3 years, Assembly has helped more than 2 lac travelers with their products. They also have a vision to become India’s leading and thoughtful travel store in the next 2 to 5 years.
After that initial pitch, the founders demanded INR 85 Lakhs for 1% equity at a valuation of INR 85 crores.
After that, the Sharks started asking various questions about their brand:
- Vineeta Singh welcomed the founders and then asked them how they learned to manufacture high-quality travel bags in India.
- Anupam Mittal told everyone that he had connected once with them earlier and ordered their products. He also shared that there were some quality issues in the bag at that time.
- Ritesh Agarwal asked the founders to show their products once so that they could check them out.
- Namita Thapar was interested to know about their competitors and how they are positioning themselves in the market.
- Aman Gupta also wanted to know their USP and even told them that their designs were not that good overall.
- The Sharks also discussed their business revenue and overall comparison in terms of pricing with other brands.
As it was a match-off between the two brands, the Sharks had to hold their investment offers till they reviewed both brands. After reviewing the other brand, the founders were able to receive only one investment offer from Anupam Mittal with a mix of equity and royalty. In the end, the founders didn’t accept the offer and were not able to close the deal.
| Company Name | Assembly |
| Founders | Aditya Khanna and Mohit Garg |
| Headquarters | Gurugram, Haryana |
| Founded Year | 2020 |
| Business | Luggage Bags |
| Profitability | No |
| Shark Tank Episode | Season 3 – Episode 15 |
| Asked For | INR 85 Lakhs for 1% equity |
| Deal | No Deal |
| Sharks Invested | No Deal |
| Valuation Given | – |
| Website | Click Here |
Assembly was not able to secure an investment from Shark Tank India.
Frequently Asked Questions About Assembly
After their appearance on Shark Tank India Season 3, people tried to find more information about the Assembly. So here are some of the frequently asked questions about them.
1. Who Is The Founder of Assembly?
Aditya Khanna and Mohit Garg the co-founders of Assembly, a luggage bags and accessories brand.
2. Is Assembly From Shark Tank India profitable?
No, Assembly is not yet a profitable company and they had a monthly burn at the time of shooting their Shark Tank pitch.
3. What happened to the Assembly after the Shark Tank?
Assembly was not able to secure any deal on Shark Tank India. However, they are working on scaling their business and are offering an exclusive Shark Tank India offer on their website.
4. What Is The Valuation of Assembly?
Assembly came on Shark Tank India to raise investment at a valuation of 85 crores based on their previous fundig rounds.
