DaakRoom is a startup focused on reviving the art of handwritten communication through creative events, partnerships, campaigns, products and workshops.
More About Daakroom
DaakRoom provides various products that promote the traditional communication method of writing and sending letters. As per the brand, writing helps in:
- Communication and self-expression
- Cognitive and emotional development
- Analytical and critical thinking
- Learning and Therapy
Founders of DaakRoom
Shivani Mehta and Harnehmat Kaur are the co-founders of DaakRoom, a startup that promotes writing as an activity.
Daakroom Shark Tank Pitch and Updates
Shivani Mehta and Harnehmat Kaur appeared on Shark Tank India season 3 and shared details about their unique startup Daakroom.
The pitch started with a postman riding a bicycle and he delivered letters to all the Sharks. These letters were from their knowns and family members. After that, the founders entered the stage letting the Sharks know that this traditional method of writing letters is what they want to promote.
As per the founders, writing has so many benefits but people are no longer interested in writing letters even for general uses they prefer other means of communication. To promote writing as an activity, Daakroom offers and organizes school programs, campaigns, events, and products.
After that initial pitch, the founders demanded INR 36 Lakhs for 4% equity at a valuation of INR 9 crores.
After that, the Sharks started asking various questions about their brand:
- Radhika Gupta asked the founders why they started a business around writing in the age of digital communication.
- Vineeta Singh asked them about the market size and how much impact is there on letter writing when compared to the older days.
- Peyush wanted to understand their business model and how they make revenue.
After all the discussions, the founders received multiple investment offers from all the Sharks. They requested the founders to come together in a combined offer and the Sharks accepted the request. JewelBox became the first all-sharks deal of season 3 of Shark Tank India.
| Company Name | DaakRoom |
| Founders | Shivani Mehta and Harnehmat Kaur |
| Headquarters | New Delhi |
| Founded Year | 2013 |
| Business | Writing Workshops, Events, and Products |
| Profitability | Yes |
| Shark Tank Episode | Season 3 – Episode 13 |
| Asked For | INR 36 Lakhs for 4% equity |
| Deal | INR 36 lakhs for 6% equity |
| Sharks Invested | Ritesh Agarwal |
| Valuation Given | INR 6 Crores |
| Website | Click Here |
Daakroom secured a deal of INR 36 lakhs for 6% equity at a valuation of INR 6 crores from Ritesh Agarwal. The deal comes with a condition that they should achieve the projected revenue and EBITDA margins to get 1% equity back.
Frequently Asked Questions About Daakroom
After their appearance on Shark Tank India Season 3, people tried to find more information about Daakroom. So here are some of the frequently asked questions about them.
1. Who Is The Founder of Daakroom?
Shivani Mehta and Harnehmat Kaur are the co-founders of DaakRoom, a startup that promotes writing as an activity.
2. Is Daakroom From Shark Tank India profitable?
Yes, Daakroom is a profitable business and they have around 15% of EBITDA margins on a revenue of 90 lakhs last year.
3. What happened to Daakroom after the Shark Tank?
Daakroom was able to secure funding in Shark Tank India season 3 and now they will have to focus on their revenue and profit margins to get their 1% equity back.
4. What Is The Valuation of Daakroom?
Daakroom got an investment in Shark Tank India at a valuation of 6 crores.
