Kalakaram is a kids-focused DIY kits brand that provides a range of learning-based DIY kits to shape young lives into more responsive, expressive, kind, informed, and confident beings.
More About Kalakaram
Kalakaram aims to improve creativity and imagination with the help of creative DIY kits. These kits range from beginner-friendly activities to advanced-level crafts for kids aged between 4 to 14.
Here are some of their popular DIY kits:
- Kids activity sets
- Weaving and macrame kits
- Bath and beauty kits
- Candle-making kits and Indian ethnic kits
Founder of Kalakaram
Chaitanya Malhotra and Kamal Malhotra are the co-founders of Kalakaram, a kids’ activity and DIY kits brand.
Kalakaram Shark Tank Pitch and Updates
Chaitanya Malhotra appeared on Shark Tank India season 3 and shared details about his DIY kits brand.
The founder started his pitch with the major issues with kids because of the increased use of tech devices. To help kids regain their creativity, he started Kalakaram.
As per the founder, in the last 1.5 years, they have reached over 350+ retail stores, got listed on major e-commerce platforms, and are selling through their website itself.
The founder demanded INR 50 lakhs for 2.5% equity at a valuation of INR 20 crores.
After the initial pitch, Peyush Bansal asked him about his journey and how this idea came into his mind. Chaitanya shared his journey and also about their old wholesale business that his grandfather used to run. Chaitanya wanted to take that business forward and thus started Kalakaram with a completely different approach.
He also demonstrated his DIY kits and all the Sharks loved his products.
Here are some interactions with the Sharks:
- Anupam Mittal discussed their price range as he thought it was on the higher side and Namita agreed on that.
- Aman Gupta asked him about his sales data which Chaitanya shared.
- Peyush Bansal asked about the profitability and also some other details about his business model.
- Namita Thapar also appreciated their products after she checked the quality and variety.
After all the discussion, Kalakaram received multiple offers from all the Sharks apart from Vineeta Singh. In the end, he went with a combined offer from Peyush Bansal, Namita Thapar, and Anupam Mittal.
| Company Name | Kalakaram |
| Founders | Chaitanya Malhotra |
| Headquarters | Gurgaon, Haryana |
| Founded Year | 2022 |
| Business | Kids DIY Kits |
| Profitability | Yes |
| Shark Tank Episode | Season 3 – Episode 6 |
| Asked For | INR 50 lakhs for 2.5% equity |
| Deal | INR 60 lakhs for 6% equity |
| Sharks Invested | Anupam Mittal, Peyush Bansal, and Namita Thapar |
| Valuation Given | INR 10 Crores |
| Website | Click Here |
Kalaram got a deal of INR 60 lakhs for 6% equity at a valuation of INR 10 crores from Anupam Mittal, Peyush Bansal, and Namita Thapar.
Frequently Asked Questions About Kalakaram
After their appearance on Shark Tank India Season 3, people tried to find more information about Kalakaram. So here are some of the frequently asked questions about them.
1. Who Is The Founder of Kalakaram?
Chaitanya Malhotra and Kamal Malhotra are the co-founders of Kalakaram, a kids’ activity and DIY kits brand.
2. Is Kalakaram From Shark Tank India profitable?
Yes, Kalakaram from Shark Tank India is profitable and has a monthly net margin of 23% on projected yearly sales of around 5 crores.
4. What happened to Kalakaram after the Shark tank?
Kalakaram was able to secure a funding of 60 lakhs for 6% equity of the company. They will now be scaling the business using the investment and their expertise.
5. What Is The Valuation of Kalakaram?
Kalakaram was able to secure funding in Shark Tank India at a valuation of 10 Crores.
