Tiggle is a hot chocolate brand that provides hot chocolate mixes that can be used to prepare anywhere anytime. They have partnered with the farmers of a small farm in Pollachi, Tamil Nadu to source one of India’s best cocoa to prepare the items.
More About Tiggle
Anuva launched Tiggle from a simple idea that she tried and tested by selling hot chocolates outside a metro station. After the successful execution, she later started selling through kiosks which later was pivoted to a more scalable business model.
Founders of Tiggle
Anuva Kakkar is the founder of Tiggle, a hot chocolate brand with a range of mixes.
Tiggle Shark Tank Pitch and Updates
Anuva Kakkar appeared on Shark Tank India season 3 and shared details about her business.
She started their pitch with her business journey and how she tested her business idea even when she was scared to start. She sold her chocolate drink within minutes and this gave her the confidence to start this business.
As per the founder, the Indian chocolate market is worth more than 20,000 crores, and many companies came and innovated multiple products within the market. But, none of them focused on the hot chocolates section which is one of the best-selling items in clubs.
To fill this market gap, Anuva started Tiggle where you get ready-to-make chocolate mixes made from finely roasted cocoa. She started the business with just 20,0000 Rupees of initial investment and a small room in her house.
The founder then demanded INR 50 lakhs for 5% equity at a valuation of INR 10 crores.
After the initial pitch, the Sharks started asking various questions from them about their products:
- Amit Jain asked Anuva about her journey and why she started such a niche business.
- Anupam Mittal wanted to know further about the market size and why she didn’t focus on the kids’ market.
- Namita Mittal also had the same query as Anupam Mittal.
- Peyush Bansal asked her why someone would choose their products instead of the competitors. The founder replied to the question very confidently.
After all the discussion, Tiggle received two investment offers from Amit Jain and Peyush Bansal. In the end, Anuva went with a combined offer from Amit Jain and Peyush Bansal.
| Company Name | Tiggle |
| Founders | Anuva Kakkar |
| Headquarters | Agra, Uttar Pradesh |
| Founded Year | 2021 |
| Business | Hot Chocolate Brand |
| Profitability | Yes |
| Shark Tank Episode | Season 3 – Episode 8 |
| Asked For | INR 50 lakhs for 5% equity |
| Deal | INR 50 Lakhs for 20% equity with 2% Royalty Until Rupees 1 Crore is Recouped |
| Sharks Invested | Peyush Bansal and Amit Jain |
| Valuation Given | INR 2.5 Crores |
| Website | Click Here |
Tiggle was able to secure a deal of INR 50 Lakhs for 20% equity with 2% Royalty Until Rupees 1 Crore is Recouped from Amit Jain and Peyush Bansal.
Frequently Asked Questions About Tiggle
After their appearance on Shark Tank India Season 3, people tried to find more information about Tiggle. So here are some of the frequently asked questions about them.
1. Who Is The Founder of Tiggle?
Anuva Kakkar is the founder of Tiggle, a hot chocolate brand with a range of mixes.
2. Is Tiggle From Shark Tank India profitable?
Yes, Tiggle is a profitable company with an EBITDA of 6% on an average monthly revenue of 11 lakhs.
3. What happened to Tiggle after the Shark Tank?
Tiggle was able to secure an investment from Shark Tank India and they will be using this funding to scale their business further.
4. What Is The Valuation of Tiggle?
Tiggle was able to secure an investment from Shark Tank India at a valuation of INR 2.5 Crores.
