WiseLife is a premium Yoga accessories brand revolutionizing the yoga market, we offer a diverse lineup of eco-friendly mats and accessories.
More About WiseLife
WiseLife follows 4-step framework to reduce the overall carbon footprint and these are:
- Eco-friendly products
- Eco-friendly packaging
- Zero waste policy
- Promise of sustainability
Founders of WiseLife
Prateek Kedia and Shreya Bansal are the cofounders of WiseLife, a Yoga and wellness brand.
WiseLife Shark Tank Pitch and Updates
Prateek Kedia and Shreya Bansal appeared on Shark Tank India season 3 and shared details about their Yoga brand WiseLife.
Prateek started the pitch by sharing about his journey and how he started his career with complete dedication. After working for long hours, he started facing various issues like stress, headaches, etc. To cope with the same, he started doing Yoga but was not able to find quality products including Yoga Mats.
Thus, to help himself and other people as well, he started WiseLife, a one-stop destination for all Yoga accessories. All their Yoga Mats come with various features including:
- One-time rolling
- Superior grip
- Extra cushioning
As per the founders, they sell a range of products including Belts, Blocks, Wheels, and more. In all these years, they have helped more than 1 lac people improve their Yoga experience.
After that initial pitch, the founders demanded INR 60 Lakhs for 2% equity at a valuation of INR 30 Crores.
After that, the Sharks started asking various questions about her brand:
- Namita Thapar asked the founders about their journey and how they ended up doing Yoga at such a young age.
- Anupam Mittal asked them about another International brand in the same space and how their brand will compete with such players.
- Aman Gupta also appreciated the design of their Yoga mats and wanted to take a demonstration. He then asked them about their equity split and sales.
- Amit Jain asked the founders about their unique selling point and how they will differentiate from competitors.
- Ritesh Agarwal was also interested to know about their forecasted revenue and how they will reach that level.
After all the discussion, the founders received multiple offers from all the Sharks. Ultimately, they went with a combined offer from Aman Gupta, Namita Thapar, Anupam Mittal, and Ritesh Agarwal.
| Company Name | WiseLife |
| Founders | Prateek Kedia and Shreya Bansal |
| Headquarters | Gurgaon |
| Founded Year | 2020 |
| Business | Yoga Mats and Accessories |
| Profitability | Yes |
| Shark Tank Episode | Season 3 – Episode 29 |
| Asked For | INR 60 Lakhs for 2% equity |
| Deal | INR 1.2 Crores for 4% equity |
| Sharks Invested | Aman Gupta, Namita Thapar, Anupam Mittal, and Ritesh Agarwal |
| Valuation Given | INR 30 Crores |
| Website | Click Here |
WiseLife secured a deal of INR 1.2 Crores for 4% equity at a valuation of INR 30 Crores from Aman Gupta, Namita Thapar, Anupam Mittal, and Ritesh Agarwal.
Frequently Asked Questions About WiseLife
After their appearance on Shark Tank India Season 3, people tried to find more information about the WiseLife. So here are some of the frequently asked questions about them.
1. Who Is The Founder of WiseLife?
Prateek Kedia and Shreya Bansal are the cofounders of WiseLife, a Yoga and wellness brand.
2. Is WiseLife From Shark Tank India profitable?
Yes, WiseLife is a profitable brand and as per their Shark Tank India pitch, they have an EBITDA of 5% on a revenue of 12 Crores for a year.
3. What happened to the WiseLife after the Shark Tank?
WiseLife was able to secure a deal from Shark Tank India and now they will be scaling the brand by introducing new products in the market.
4. What Is The Valuation of WiseLife?
WiseLife was able to secure funding from Shark Tank India at a valuation of INR 30 Crores.
