Organic Smokes aims to eradicate tobacco smoking by providing an ingenious solution providing an organic substitute for harmful smoking substances.
Nitin Chhabra, Piyush Chhabra & Gaurav Chhabra are the company’s owners and real brothers. They all aim to eliminate the diseases caused due to smoking by providing a guilt-free and harmless substitute.
Organic Smokes uses an old aged ayurvedic technique of Herbal smoking which has numerous health benefits.
More About Organic Smokes
The business is already in operation, making great sales and garnering good profits when they appeared on shark tank.
The company makes organic and biodegradable cigarettes from exotic herbs and unique substances such as Tulsi, Green Tea, Rose Petals, Spearmint, etc. They replaced nicotine with caffeine to manage the Placebo Effect. The products of Organic Smokes are patented and approved by the Ministry of Ayush.
The unique features of Organic Smokes include the following-
- Their products are organic and harmless, based on ayurveda.
- Their products have rejuvenating taste and come with many health benefits,
Organic Smokes Shark Tank Pitch and Updates
The founder of Organic Smokes appeared on Shark Tank India and demanded INR 1 Crore lakhs for a 1% equity at a valuation of INR 100 crores.
After the initial pitch, Piyush asked the founder how they came across the idea of creating a healthy substitute for cigarettes.
The founders told the sharks about their family business of Ayurvedic medicine and how they thought of experimenting with smoking organic herbs in their leisure time. Piyush bestowed them with the title “Disruptive Entrepreneur” for the funny yet exciting story behind starting this business.
Namita then asked about the sales, as the founder had asked for such a high valuation of INR 100 crore. The founders replied that they had made a whopping sale of INR 40 Lakhs in the last month.
Finally, Anupam asked the founder about the profit they are making to which the founders replied that they currently have an EBITDA of 10% and are making a profit of INR 4 Lakhs.
Aman enquired about how and where they are selling their products. The founders informed us that they are making sales all over India through 45 distributors. Their primary marketing source is exhibitions, and their products are available in local paan shops, pharmacy stores, and wellness stores.
Namita was out of the deal as her expertise was not aligned with the products, and she couldn’t make out from the pitch what the founders were really aiming to achieve.
Anupam refuted the founders’ claims that their products have no side effects, as any fume is harmful to the body. The founders countered his statement by stating that smoking therapy is an ancient aged therapy and the fumes, unlike any, are of herbal leaves and have numerous health benefits.
Anupam further enquired about the month-on-month sales the company is making. The founders informed that they have sales of INR 7 lakhs in April ’22, INR 20 lakhs in May ’22, INR 14 lakhs in June ’22, INR 15 lakhs in July ’22, and INR 40 lakhs in August, ’22, having a cumulative growth rate of 166.7%. They aim to close this FY with sales of INR 5 cr.
Anupam opined that the fluctuation in sales is because of distributor-oriented business rather than consumer-oriented. As a result, Anupam was out of the deal, citing that he would not invest in any business which is cent percent proven to be harmless.
Aman was also out of the deal, citing the same reason followed by Vineeta. Piyush also took a step back from investing as he lacks the expertise the founders are in quest of.
|Nitin Chhabra, Piyush Chhabra & Gaurav Chhabra
|Shark Tank Episode
|Season 2 – Episode 5
|INR 1 Crore for 1% equity
Organic Smokes did not get any deal on Shark Tank India Season 2.
Frequently Asked Questions About Organic Smokes
After their appearance on Shark Tank India Season 2, people were trying to find more information about Organic Smokes. Here are some of the frequently asked questions about them.
1. Who Are The Founders of Organic Smokes?
The founders of Organic Smokes are Nitin Chhabra, Piyush Chhabra & Gaurav Chhabra.
2. Is Organic Smokes profitable?
Yes, Organic Smokes is a profitable company, and they are showing remarkable yearly growth.
3. Why did the Sharks not invest in Organic Smokes?
All the sharks were not convinced that the products were harmless. Further, they all were doubtful whether the business was scalable or not.
4. What happened to Organic Smokes after the Shark tank?
Organic Smokes was unable to secure a deal on the Shark tank. However, we are following up with them and shall share any updates as soon as we receive them.