Bengaluru-based Live2.ai has raised Rs 130 crore, about $14 million, in a pre-Series B funding round led by IvyCap Ventures. The round will fund the growth of its artificial intelligence platform that turns social media conversation into marketing decisions and sales.
The round combines fresh capital for the business with a secondary component that gives some early shareholders partial liquidity. Live2.ai has not disclosed the split between the fresh capital and the secondary sale, or the valuation at which the round was struck.
What the new money will build
Live2.ai plans to use the primary capital to speed up its agentic intelligence layer, the part of the platform that moves from spotting a trend to acting on it.
It will also scale its sales efforts with enterprise and global consumer brands and strengthen its regional cloud infrastructure across North America, Europe and Asia Pacific.
A sizable share of the hiring will sit in engineering, data science and customer success teams across North America, Europe, Singapore and India.
That hiring map matters because the platform is built for global brand teams, not for one market alone, and support has to sit close to the customers using it.
From listening to shoppable content
Live2.ai describes its product as an AI-native social intelligence operating system. It monitors brand conversations across Instagram, TikTok, YouTube, Reddit, X and review sites, then connects what people are saying with campaign execution and commerce activation.
Brands can plan and publish social posts, track performance, and audit influencer and user-generated content for compliance. They can also turn content they hold the rights to into shoppable experiences across websites, physical stores, customer relationship systems and marketplaces.
Underneath sits a unified entity graph that maps the brands, products and people appearing in those conversations, plus multimodal AI and eight autonomous agents. The agents cover jobs such as crisis detection, trend spotting, campaign auditing and autonomous response, with governance controls and human review built in.
Brands today are drowning in signals and starved of action. Every conversation, creator post and trend spike is a revenue decision waiting to be made, and most are made too late or not at all. This funding lets us close that gap, with detection, decision and activation running in one governed loop for enterprise customers across North America, Europe and APAC.
The quote is from J Venkat, co-founder and chief executive of Live2.ai. IvyCap Ventures founder and managing partner Vikram Gupta said social media has become a key channel for how consumers discover, evaluate and buy, yet brands still rely on fragmented and manual tools to understand and act on it.
A pivot that changed the customer, not just the name
Live2.ai traces its roots to Woovly, a social commerce platform that used short videos from micro and nano influencers to help shoppers in smaller Indian cities discover lifestyle products. The team pivoted and rebranded as Live2.ai in 2024, shifting from selling to consumers to selling software to brands.
The earlier journey explains why older investors still sit on the cap table.
Woovly raised $2.5 million in a 2019 pre-Series A round led by Duane Park, with SOSV and Xelpmoc Design and Tech also taking part, and later raised an undisclosed round backed by Sony Innovation Fund, SOSV, Real Time Angel Fund and ViNners.
The pivot has changed the shape of the business. Live2.ai says it now works with more than 200 brands across the United States, Europe and Southeast Asia, including Henkel’s Schwarzkopf, Salonory in the United States, Titan Brands and Shiseido.
It also says revenue grew fourfold in the past 12 months, with 90 percent of revenue coming from outside India.
Why an export-first Indian startup stands out
Most Indian consumer startups chase domestic scale first and look abroad later. Live2.ai has done the reverse, building a product whose buyers are global brand teams and whose revenue already sits largely outside India.
That makes this round a bet on Indian software sold to the world, rather than on Indian consumption alone.
The secondary component is worth noting too. Partial liquidity this early in a company’s current avatar usually means some early backers wanted to bank part of their gain while staying exposed to the next phase.
It is not a sign of an exit, but it does show that the cap table is being tidied up as the company scales.
IvyCap Ventures is no stranger to this kind of bet. The firm also led CureBay’s Rs 100 crore pre-Series C round to scale rural healthcare, a very different sector with the same pattern of an Indian company building for a large and underserved market.
What to watch now is whether the agentic layer can convert listening into measurable commerce, rather than prettier dashboards.
If brands can trace a trend spotted on social media through to a sale in a store or on a website, Live2.ai will have closed the loop its pitch promises. You can read more about the company on the Live2.ai website.
