Rooted in Indian history, the contemporary practice of Yoga has taken the world by storm. Yoga’s popularity has increased dramatically during the previous few decades. It is being adopted and recommended by medical experts and celebrities owing to its numerous advantages.
Yoga is a way of life aimed at achieving a healthy body as well as a healthy mind. As stated in the Indian Ayurveda texts, man is a physical, mental, and spiritual entity, and yoga aids in the development of harmony across all three.
Core Asana is a conscious movement that encourages people to live more prosperous lives and assist others to do the same. It teaches that Yoga is more than just a posture or an asana; it is a more fulfilling and holistic way of life.
The Core of It
Core Asana was founded by Shubham and Shivam Tyagi. They introduced Core Asana in December 2021, after 8 months of R&D and product testing. They’ve gained international recognition since then.
Core Asana’s latest and most exciting offering is KSHM. It is a sustainable activewear collection that made use of India’s first natural 100% biodegradable material.
India is credited for introducing yoga to the rest of the globe. Today, while it is becoming ever more popular in the western world, India’s attitude toward yoga is such that it is seen as a practice reserved for the elderly. Core Asana’s founder, who has been practicing yoga for many years and feeling the advantages, decided to introduce it to the people in a more modern way.
As a healthcare consultant in the US, he observed how Yoga was considered a lifestyle there, and there was a huge industry for it. From Yoga accessories to fashion inspired by it, the western world was properly imbibing Yoga into their lives.
In India, there is no brand that has tapped into the yoga fashion area and is generating high-quality, distinctively designed items for consumers, as there is in the west. This left a vast demand and supply gap for eco-friendly fashion keeping health in mind.
As a fitness fanatic and a Yoga practitioner himself, he decided to bring yoga’s movement form and active lifestyle to the forefront, which led to the creation of Core Asana. As a result, the voyage began to alter the status quo.
Today, besides the founders, other important members of the Core Asana team include Gurkirat Singh, Vaishali, and Malvika Gupta.
Why Choose Core Asana?
Style, sustainability, functionality, and inclusivity come together in Core Asana’s products. On its mission to make young India reap the benefits of Yoga, it cuts no corners in its offerings.
To the greatest degree feasible, all of Core Asana’s goods, methods, and activities are environment-friendly and sustainable. Responsible procurement of raw materials from regenerative forests, maximal usage of plant-based fibers or extracts, and product and packaging biodegradability are just a few of the standards it follows. Explore its whole product line, which is 100% eco-friendly.
Core Asana promotes its items by giving Yoga a more western feel. As a result, adolescents are encouraged to practice Yoga since, in addition to its health advantages, it stands as trendy. Every product’s visual design is given a lot of attention. As a result, the products feel and look good too.
Distinctive colors and minimalist designs make them appealing to the youth market. Core Asana’s apparel line promotes an active lifestyle without sacrificing style, and so adds a fashion aspect to the brand as a whole.
KSHM will be the first Indian brand to introduce TENCEL as an activewear fabric. So far, the market has been ruled by polyester and nylon fabrics, which are cheap but dangerously environmentally unsustainable, as well as bad for your body.
TENCEL is a very adaptable fabric that is as soft as silk and as robust as polyester. Its highly breathable structure keeps you delightfully ‘cool’ and dry throughout vigorous exercise, while the four-way stretch fabric allows for a full range of motion.
TENCEL is nearly odorless due to its antimicrobial characteristics. Its natural fiber surface is ultra-soft to the touch, making it suitable for people with sensitive skin and allergies. TENCEL is, therefore, suitable for both sports activity and regular athleisure wear.
KSHM is taking the sustainability and functionality of TENCEL and making it fashionable for the young market.
The Journey So Far
Core Asana’s online sales have increased at a rate of 15% every month. Its products are available on Amazon, Flipkart, Etsy, and the Core Asana website. Soon, it’ll be available on Nykaa as well. Across all mediums, the brand has an average rating of above 4.7.
Its Natural Rubber mats account for 40% of our sales because no one else in India sells them. Within 5 months of launching, Core Asana’s Instagram family had grown to over 5000 followers.
The brand has collaborated with top Yoga studios in Gurgaon. The Core Asana team is getting ready to increase our offline channels in Rishikesh by forming collaborations with retail yoga vendors.
What’s To Come
Core Asana is adamant about making yoga equipment a lifestyle need, specifically so that people may practice yoga more easily in their daily lives. Through its equipment and accessories, the company takes a modern approach to yoga.
As a global yoga and health brand, Core Asana wishes to establish a communication identity. It seeks to make Yoga more stylish so that it may be easily accepted as a lifestyle by a wider audience.
KSHM designs yoga wear that can be worn on the street and integrated into a conscious lifestyle, taking the mindful movement to the next level: a beautiful life celebrated with forwarding design. KSHM is established by capturing what’s hot in modern yoga fashion with both women’s and men’s designs. Core Asana expands into the fashion and leisure area with KSHM.
The goal for the future is to create the correct topline in order to attract outside finance. By August 2022, Core Asana aims to have secured initial money. It wants to grow organically and equitably.