If you’ve been active on social media in the past few weeks, you know that Clubhouse is the new hot thing in India. It functions on a basic principle. An “Invite-only audio chat” that allows people from all over the nation to talk to each other in a single room.
Best part? It breaks all cultural and hierarchical barriers by allowing creators to talk to their audiences on a personal level, rather than a formal one.
With all those features already flourishing in India, the co-founder of Clubhouse, Mr. Rohan Seth believes in diversifying by adding new components.
In an interview, he revealed that the scope of Clubhouse’s success in India is high. This is because our nation is not only technologically friendly but also high in numbers. Multiple communities would love to converse, especially because the country is under lockdown.
However, he has other things planned besides the ‘talking feature’ that would help skyrocket the growth of Clubhouse.
The first one being expanding revenue streams. This means that Clubhouse will soon have features like payments, content monetization, and ticketing. Users will be able to pay creators for their live performances through the tickets they will buy. Hence, entrance to online concerts and shows will be made easy. This feature was launched in the States and is now being brought to India. The initial numbers were low there, but they hope to launch it here in full swing.
The founders commented on how the Indian market is not only an interesting one but also profitable in many aspects. That is if they flourish and build well-received experiences.
What’s been an issue in the nation though, are the IT rules. Over the past few months, the government has made an effort to alter the rules in a way that makes them stricter and a bit hard to follow. In some capacity, this is to protect its citizens and promote local applications, but bigger platforms like Twitter, Facebook, and Instagram were finding it difficult to adhere to the new rules.
Mr. Rohan Seth is aware of the same and hopes to work around the regulations set by the IT department to ensure Clubhouse can launch its new features. Another component that they’re working on is the removal of the ‘Invite-only facility.’
The founders believe that it restricts the inflow and outflow of communication across the application. Anyone and everyone should be allowed to enter a live room.
It is imperative to note that the Indian market is one of the strongest, yet most difficult markets to survive in. With platforms that are already established and flourishing, Clubhouse needs to try and maintain its position. The launch of new facilities can give them the edge over other applications. In 2021, Clubhouse turns a year old. Hopefully, they’re here to stay!
