Beauty brand Conscious Chemist has successfully secured an undisclosed amount in funding from Inflection Point Ventures.
This investment will steer the company’s growth by expanding its product range, boosting brand visibility through marketing efforts, and setting up physical stores.
Established in 2019 by Robin Gupta and Prakher Mathur, Conscious Chemist is on a mission to dispel chemical concerns in beauty products by offering evidence-based solutions.
Boasting a collection of 29 products, certified as performance-driven and Made Safe®, the brand champions ingredient transparency while leveraging clinically proven formulations for effective skincare outcomes.
Co-founder Prakher Mathur, leveraging his expertise in content marketing and sales from prior roles at PropTiger & Schindler, collaborates with Robin Gupta to steer the brand’s mission, synergizing their complementary skill sets.
Conscious Chemist operates on a significant scale, selling over 25,000 units monthly across India. Their products are available nationwide and stocked in major retail chains like Health & Glow and Shoppers Stop.
The brand’s strengths lie in its innovative skincare solutions targeting specific issues such as sun damage, acne, aging, and hyperpigmentation.
They cater to skincare novices by designing products with clinical activities, ensuring suitability for all. Their dedication to delivering results while educating consumers about the benefits of science-backed skincare sets them apart in a market craving transparency.
With a customer base of 350,000, Conscious Chemist has exhibited robust customer retention and loyalty. Their social media presence on Instagram boasts a substantial following of 61,000, further solidifying their influence.
Robin Gupta, CEO & Co-Founder, Conscious Chemist, said,
“Needs & choices of Indian consumers have evolved significantly over the last 5 years. Now consumers are looking for more specific and evidence led solutions tailored to their concerns. We have remained consistent on our product & brand philosophy of delivering science & evidence backed skincare for all genders. We have grown close to 110% yoy. This partnership with IPV will allow us to execute our business plan and grow more than 50% qoq at healthy EBITDA levels. The capital acquired will help us to amplify our brand voice. We will double down on our digital footprint with deeper penetration into online marketplaces while optimising our offline channels”.