Doesn’t it boost your mood when you revamp your workspace?
Interior design is also one of the first things you notice when you step into a room, be it someone’s house or an establishment.
A good design establishes an environment that is efficient, aesthetically pleasing, and comfortable—all of which enhances employees’ productivity and boost mood.
Interior design impacts people’s emotions, attitudes, inspiration, and motivation. , and everything in between. As a result, creating a welcoming environment for owners, workers, and consumers is no longer a luxury, but rather a need.
Customers who visit offices perceive office design as setting the tone for a company and conveying a message about the brand, its professionalism, and its success.
What good office design means varies for firms. For example, muted colors and simple patterns in a law workplace may be sophisticated, but bright colors and eccentric patterns in a graphic design studio may be more fun and creative. The kind of business you run determines the office design that will best fit you.
Crucial as it is, designing an office interior is best left to experts. Creating the right balance between unique, uncluttered, and creative takes skill and time, and a change in even the smallest component can set the entire vibe off.
Design Desk is an interior design company that specializes in commercial spaces. Founded in 2005, their impressive portfolio and warm testimonials will convince you of their expertise in designing offices.
The Founding Story
Design Desk was founded by the dynamic sibling duo– Amit Sarogi and Rohit Sarogi. Amit has a Diploma in interior design, whereas Rohit has an MBA in Marketing from MICA Ahmedabad.
They formed a partnership using their marketing and interior design skillsets, combining their abilities in a fast-growing business.
They found an unsaturated market to work in where they knew both of their competencies fit in, perfectly complementing each other. In their early stage, and even now, they showcase their company and services at design exhibitions. This proved to be a stroke of genius.
Back during its inception in 2005, design exhibitions in India weren’t that crowded, and Design Desk was one of the very few of its kind. Because of this, their company showed amazing growth despite being in the early days.
The company had a constant YoY revenue growth pre-pandemic, with a team of 45 people. Today, they have clients like Reliance Group, Aditya Birla Group, Mitsubishi Electric, Swarovski, Uber, and others.
Becoming What It Is Today
From day one, the founder siblings took their online presence seriously. They were adamant about having a well-designed and professional website.
Attracting new clientele was critical to Design Desk’s success. Not only did it have a fantastic website, but it was also an early user of Google Ads and SEO analytics. Back in the late naughties, that was a big deal and a step up from the ordinary.
Design Desk implements a warm online presence, and customers visiting their website are duly impressed.
Design Desk initially had a domain name ending in .net. However, they decided to migrate over to a domain with .in. This proved to make a huge difference. Turned out, Indian customers prefer the .in domain as it shows the company has Indian origins. It also sounds more credible than .net.
Design Desk gets a lot of global exposure since they take Indian companies to foreign trade shows. When they come to India, Rohit says, they have a number of foreign clientele, so their website serves as a good way to expose them to possible partners.
The .in domain also attracts foreign clientele, as they associate it with being a valid identity as well. It is staggering how much a simple website domain change can improve a company’s prospects.
What Sets It Apart?
Apart from creative designs and efficient execution, Rohit claims that their USP is their mindset and the way they operate as an agency.
Exhibitions and events are usually deadline-focused, he notes, adding that the sector is infamous for being hectic and full of sudden surprises. To be successful, a firm in this industry must overcome these.
To provide a seamless working experience for its customers, Design Desk employs a proactively collaborative culture at Design Desk.
Design Desk often takes its clients to exhibitions; there, it makes sure to hire a spot close to both customers and competitors. It assists businesses in designing exhibition spaces that leave a lasting impression while also making efficient use of available space.
Self-admittedly, this is the company’s strongest selling point. This aids client firms in achieving their marketing objectives at worldwide trade fairs.
What Does The Future Hold?
The interior design industry is unorganized, and not fully tapped into yet. While the Design Desk has taken advantage of it, the nature of the industry is also the company’s biggest barrier.
Hiring people, making connections, collaborating with other firms to make benchmarks; all of these are difficult for Design Desk. As a result, the company must constantly map its own course.
Since the pandemic, virtual reality has been a hot topic, with more and more businesses implementing it in their digital presence. Design Desk has recently started a new feature called VirtuLab, where it creates 3D virtual showrooms for clients. It wishes to make a great success of it in the future.