Menstrual and reproductive hygiene and care are essential to every woman’s life.
However, many regions of the world still view menstrual hygiene as taboo, leaving many women without access to secure, sanitary venues for washing and sanitation. An estimated 2.5 billion people lack access to better sanitation systems worldwide.
UTIs, or Urinary Tract Infections, are extremely common, especially among women. It is a contagious disease, mainly transported through a lack of hygiene and unsanitary practices.
According to studies, UTI affects more than 50% of women at some point in their lives, and it recurs at least 30% to 40% of the time.
However, in spite of being such a common experience, India boasts of vast ignorance about such diseases and their solutions. Proper sanitation for women is rare, even in urban areas. And there is rarely much discussion on the topic. As a result, public toilets are a breeding ground for UTIs in the country.
Srijana Bagaria and her husband Vikas Bagaria set out on a voyage of research and development in response to this horrifying experience that has long disturbed women using public restrooms.
They were determined to discover a solution so they wouldn’t have to worry about contracting dangerous diseases like UTIs whenever they used a public restroom.
Thus, Pee Safe was created. Today, the company is an expert in sanitary and menstrual products. Let’s find out more.
More About The Team
Businesswoman Srijana Bagaria has experience in a range of fields, including logistics, retail, and transit risk management. She is a serial entrepreneur. However, she is most attached to Pee Safe. She is heavily invested in creating better feminine hygiene, and Pee Safe is her magnum opus.
Her support and partner in this venture is her husband Vikas Bagaria. With more than 24 years of experience creating and managing businesses from the bottom up, Vikas is an accomplished businessman and serial entrepreneur.
In 2013, Vikas and his wife Srijana established Pee Safe, the personal hygiene company with the fastest global growth.
Mr. Dheeraj Jain is a current early-stage investor for Pee Safe. Abhinav Saraogi is the Chief of Staff. Atul Goyal is in charge of sales channel management, Ajeet Srivastav is in charge of product R&D, Sanat is in charge of international business, Rithish Kumar is in charge of marketing and strategy, and Sapna and Manish are in charge of finance and accounts.
A Push Towards Change
Pee Safe started tackling the issue of infections transmitted through unhygienic toilets. Women frequently have UTIs, and for the majority, it’s not even their fault. Hence, Pee Safe came up with the Toilet Seat Sanitizer Spray.
The need for Pee Safe and its first product Toilet Seat Sanitizer Spray was personally felt by the couple on a trip. Srijana and Vikas Bagaria were traveling at the time when Srijana had a severe UTI experience. It was obvious enough that public restrooms were responsible for it.
It was then that the idea to introduce the Toilet Seat Sanitizer Spray emerged, and in 2013 the duo introduced it to the market. Since then, the product has prevented millions of women nationwide from developing a UTI.
Feminine Hygiene, Simplified
Along with the Sanitiser Spray, Pee Safe has come up with other products for better sanitation in public restrooms. This includes the Disposable Toilet Seat Cover and the Foldable And Disposable Urination Device for women.
Additionally, the company aims to improve everyone’s access to menstrual hygiene. This has been made feasible by Pee Safe by introducing a range of feminine hygiene products to the market.
This includes the Menstrual Cup, Menstrual Cup Sterilizer, Sanitary Pads, Panty Liners, Biodegradable Sanitary Pads, Biodegradable Panty Liners, Menstrual Disc, Tampons, Herbal Pain Relief Patch, Cramp Relief Roll On, Menstrual Cup Foam Wash, and Menstrual Cup Sterilizing Container.
In addition, Pee Safe started the #HaqSePeriod campaign to raise awareness of good menstrual hygiene among those who menstruate in rural regions and to combat period poverty in India.
This effort has helped more than 4 lakh menstruators across the nation. A secure and wholesome atmosphere for menstruators everywhere has been created by Pee Safe. And it is consistently shattering taboos around menstruation because of its massive social media presence.
Besides these, Pee Safe now offers tons of other personal care products for both men and women; from grooming kits to sexual wellness products, and much more.
Through its Domina and FURR lines, Pee Safe is also altering the perception of sexual wellness, pleasure, and skin care.
Aside from anti-pollution masks, Pee Safe has expanded into sub-personal hygiene niches with items like Palm Safe and Moskito Safe. Pee Safe is taking a step forward in reaching out to a more significant portion of the population with its reasonably priced Raho Safe line.
Measuring Success And Future Scope
Pee Safe has a significant presence throughout 90+ cities and over 8000 outlets in India. It received a seed round of $1 million from Venture Catalyst and a group of angel investors.
It subsequently secured INR 30 crore in Series A investment from a firm focused on health and wellbeing called Alkemi Growth Capital. Pee Safe’s online business grew by 70% year over year in the fiscal 2020–2021 year despite the pandemic threat.
The brand plans to introduce its own branded locations using the franchising business model. Through its comprehensive personal hygiene and wellness offerings, the brand is assisting India in battling health problems brought on by unsanitary circumstances.
Pee Safe often launches well-liked ads to connect with its TG. More than 2.5 million women in India have been reached by its projects, such as the Pee Room Conversations.
They have also had a significant effect with their digital promotions, including #HerPwr, #IHave, #OwnTheRed, #TakeCareMaa, #OneCupOneNation #ToLetGo, and #Be-lead. Today, Pee Safe is renowned for its powerful micro-influencer and successful cause-leadership.
Additionally, everyone is encouraged to help make periods more manageable and accessible for menstruators worldwide. ‘Badlaav ka Pehla Kadam’, the promotional video, is getting a lot of positive attention.
Becoming A Household Name
Since its founding, Pee Safe has developed into the home of safety, providing comprehensive health and wellness solutions that are revolutionizing the environment. Customers frequently choose the brand’s goods for anything from skincare to bathroom and menstruation hygiene.
From its founders: “Our aim is to make Pee Safe a household name through an impactful micro-influence and effective cause-leadership.”