Salonsurf Ventures, the parent organization of LUZO, has successfully secured $550,000 (approximately Rs 4.6 crore) in its latest seed funding round.
The investment was spearheaded by Enrission India Capital, an early-stage venture firm, and attracted several strategic investors, including key figures from Swiggy Dineout and the jewelry brand Orra.
Funding for Growth and Expansion
Based in Bengaluru, LUZO aims to enhance its technology platform and broaden its network of verified salon, spa, and wellness partners across major cities in India.
The startup plans to utilize the newly acquired funds to boost brand visibility among urban consumers who are increasingly seeking high-quality grooming and wellness services.
Founded in 2021 by Anurav Dave, Nikhil Kalwani, and Maan Jetley, LUZO is designed to simplify the process of discovering and booking luxury wellness services. The platform curates a selection of high-rated salons, spas, and clinics, facilitating easy exploration and appointment scheduling for its users.
“Our goal is to make luxury wellness more accessible and frictionless,” stated Anurav Dave, co-founder of LUZO. The investment is pivotal for LUZO’s growth trajectory, enabling the company to enhance user experience through innovative technology.
Tapping into a Growing Market
As India’s population increasingly gravitates towards personalized grooming and self-care, LUZO is strategically positioned to cater to this demand, particularly among urban consumers in metropolitan areas. With over 65% of the Indian population under the age of 35, the founders see a significant opportunity for growth in this sector.
LUZO’s curated approach prioritizes verified and highly-rated businesses, utilizing data-driven insights to connect users with relevant wellness offerings. The platform aims to address persistent inefficiencies in the beauty and wellness market, which is currently valued at over $20 billion and remains largely fragmented.
The startup’s immediate goals include expanding its presence in key metropolitan areas such as Mumbai, Delhi NCR, and Bengaluru.
By strengthening backend systems and enhancing product offerings, LUZO aims to provide a seamless and scalable platform that meets the evolving needs of a younger, mobile-savvy audience. With fresh capital in hand, LUZO is poised to play a significant role in the ongoing digital transformation of India’s beauty and wellness industry.