Corporate gifting is more than just handing over a box of chocolates. It’s a way to say thank you, build relationships, and leave a lasting impression. Corporate gifting has become a crucial part of business culture in India, where relationships and connections matter.
But finding the right gift, managing orders, and ensuring timely delivery can be a headache.
What do you choose?
How do you make sure it’s something people actually like?
And how do you manage the whole process without it becoming a nightmare?
This is where stories like TapWell’s come in. They’ve built a business around solving these exact problems. Let’s dive into their story to see how they’re changing the corporate gifting game in India.
About TapWell
TapWell, a Mumbai-based company, has made it their mission to take the hassle out of corporate gifting.
They understand that finding the perfect gift can be challenging, so they’ve built a platform offering a vast selection of over 4000 products, ranging from everyday items to luxurious choices.
What sets TapWell apart is its focus on customization and convenience. Businesses can easily add their logo to gifts, making them a unique and memorable brand representation. Ordering and delivery are hassle-free, and TapWell even offers storage solutions for those who need to distribute gifts later.
TapWell has created a Company Shop platform to make things even easier, allowing businesses to set up online stores for their employees. This platform includes features like gift points and bulk orders, simplifying the process for everyone involved.
With a team of gifting experts ready to offer personalized advice, TapWell is more than just a gift supplier. They’re a partner dedicated to helping businesses strengthen relationships through thoughtful and impactful gifts.
Solving Corporate Gifting Pain Points
Corporate gifting, while essential, can be a complex process fraught with challenges. TapWell has identified vital pain points businesses often face and has developed solutions.
Given the many options available, finding the perfect gift that resonates with recipients can be overwhelming. TapWell’s curated selection of products and advanced filtering tools simplify this process.
Additionally, TapWell tackles the issue of impersonal gifting by offering extensive customization options, ensuring each gift feels unique and thoughtful. Quality concerns are addressed through free sample services, allowing businesses to assess product quality before committing to bulk orders.
Through its storage solutions and Pan-India delivery services, TapWell streamlines logistical challenges, such as storage, packaging, and delivery. The company also recognizes the importance of employee engagement and retention, offering solutions like new joiner kits and festive hampers to foster a positive work environment.
TapWell’s Company Shop platform simplifies time-consuming ordering processes and enables efficient bulk ordering and employee self-service. Offering a wide range of products at various price points addresses budget constraints.
TapWell provides dedicated gifting experts to offer personalised guidance for businesses lacking gifting expertise.
By addressing these challenges, TapWell aims to make corporate gifting a seamless and effective process for businesses of all sizes.
A Strong Organization With An Even Stronger Team
TapWell was founded by Rases Changoiwala and Ashima Kothari.
Rases, the Co-founder and CEO, oversees the company’s sales and marketing efforts. He ensures that all aspects of the business are aligned and running smoothly.
Ashima, the Co-founder and COO, curates TapWell’s gift selection. She carefully chooses products to match client’s needs and keeps the collection updated with the latest trends. Ashima also manages vendor relationships and handles the company’s finances.
Behind the scenes, a dedicated team supports Rases and Ashima, working diligently to ensure the smooth operation of TapWell.
From College T-shirts to Corporate Gifting
TapWell’s story began when its founders were just 22, selling event T-shirts for college festivals. The connections forged with T-shirt manufacturers, and printers laid the groundwork for what would become TapWell.
Initially focused on staff and promotional T-shirts, the company gradually expanded its offerings to include a broader range of promotional merchandise as customer demands evolved.
With a modest initial investment of Rs 40,000 from their parents, the founders faced the challenge of generating inquiries.
They overcame this by listing their business on platforms like Just Dial and India Mart. Building credibility as young entrepreneurs was another hurdle, which they tackled by developing a deep understanding of corporate gifting and offering tailored solutions to clients.
Expanding into corporate gifts required building a robust supply chain and establishing strong supplier relationships.
Maintaining a diverse and high-quality product catalogue while competing in a crowded market was also challenging. However, a commitment to exceptional service, including free samples and personalized consultations, helped TapWell build a strong reputation.
A significant setback in the form of a cancelled large order proved to be a turning point.
The company bounced back stronger, securing an even larger order and gaining valuable insights about resilience and adaptability.
Delivered 1 Million Gifts and Counting
TapWell has experienced significant growth since its inception. The company has successfully served over 1,000 corporate clients, completing over 3,400 orders and delivering over 1 million gifts.
This impressive track record has solidified TapWell’s position as a preferred vendor for major corporations such as Mahindra & Mahindra, Cello, Society Tea, IRCTC, Aditya Birla, Welspun, Safari, and many others.
The company’s vendor base has expanded to include over 200 suppliers, ensuring a wide range of high-quality products to cater to diverse client needs.
TapWell’s Vision for the Future
TapWell is committed to making corporate gifting a seamless and effective process. To achieve this, the company has outlined several key areas of focus for future growth:
- Product Expansion: TapWell plans to expand its product range to include eco-friendly options, tech gadgets, wellness items, and premium executive gifts, catering to a broader range of corporate gifting needs.
- Technology Enhancement: The company aims to improve its online platform with AI-driven product recommendations, real-time order tracking, and a user-friendly interface to optimize the customer experience.
- Customization: TapWell will invest in advanced printing and engraving technologies to offer more personalized gifting options, tailoring each gift to the client’s specific requirements.
- Company Shop Platform Growth: The Company Shop platform will receive further investment to enhance its functionality, making it even more convenient for businesses to manage their gifting needs.
- Employee Development: Recognizing the importance of its team, TapWell is committed to investing in employee training and development to foster a skilled and motivated workforce.
By focusing on these areas, TapWell aims to maintain its position as a leader in the corporate gifting industry and deliver exceptional value to its clients.
Rases Changoiwala, Co-founder & CEO, TapWell
“Entrepreneurship is a rollercoaster. It’s filled with peaks and valleys. Personally, I’ve found that focusing on the day-to-day tasks rather than obsessing over the final outcome helps me stay grounded. It’s about consistent effort and progress, not just the end goal.”
TapWell has transformed corporate gifting from a chore to a strategic tool. They’ve simplified a complex process by offering a vast selection, easy customization, and expert guidance.
Their focus on customer needs and a strong emphasis on quality has earned them a reputation as trusted partners for businesses across India.
If you’re a business owner looking to win your corporate gifting game, TapWell is worth considering. Their team has the experience and expertise to help you find the perfect gifts to strengthen your brand and build lasting relationships.
