Some of nature’s most stunning creations include flowers. Scientifically the reproductive parts of a plant, they’re pleasing to look at, smell amazing, and even have a language in their name!
Flowers have been part of human culture since forever, but for many people today leading an urban life, our connection to flowers (and plants in general) is dwindling.
We plan to take vacations to exotic lands in search of stunning nature, which often includes rare plants. What if you could have these beautiful plants in your home? This is where Orchid-Tree comes in.
Perhaps the only things people in cities lack are some quiet of mind, some time to unwind, and some nature to soothe the eyes. What if you knew these things were scientifically intertwined?
In 2015, a study regarding the same was researched by the NIH and published in the Journal of Physiological Anthropology.
It showed that young men who performed tasks on a computer in the presence of indoor plants reported healthier blood pressure, lower heart rates, and increased “happy hormones” in their brains. All of which are markers for reduced stress, which in turn accounts for better performance.
The connection is clear: through numerous such other reports, and our own experience, we conclude- nature makes us happy. Greenery is essential to life in more ways than just one, and being around plants is something urban households desperately need.
This is what Orchid-Tree knows and promises its customers. Watered and bloomed by a passionate team of people, you’d feel the aesthetic magic they create as soon as you log in to their website. Orchid-Tree, like its plants, is uniquely beautiful.
The Story Behind The Flowers
Orchid-Tree was formed in December 2012 to spread orchid cultivation’s enthusiasm and joy across the country. The purpose was to allow orchid aficionados in India to have access to rare and uncommon orchid varieties.
Back in 2012, Rejin Jayarajan (Co-Founder) came across Mamta Bargale’s (Co-Founder) firm, ‘Greener Pastures,’ which offered landscape design on Facebook. As a consequence of the founders’ love and enthusiasm for orchids, Orchid-Tree was formed.
Bargale chose to convert her hobby into a career in 2012, after dabbling with fashion and interior design. She was taken over by the beauty of orchids while on vacation in Thailand in 2007 and returned with five plants. Today, her personal collection has grown to 150+ orchids.
For the longest time, Founder Jayarajan was surrounded by orchids. His father, an avid orchid collector, introduced him to this beautiful world. During a trip to Thailand with his father, his passion was kindled and he started a tiny nursery. When Rejin saw how many people were interested in it, he decided to leave his job at an MNC to start his own orchid firm in Bangalore.
On March 14, 2014, Orchid-Tree launched India’s first orchid-exclusive website and has been delighting people globally with exotic and rare orchids ever since.
What Makes Orchid-Tree So Unique?
For Orchid-Tree, customer satisfaction is of paramount importance. Their startup thrives on the many admiration messages they get from every corner of India and abroad. They pride themselves on housing the most diverse and rare plants in India.
Orchid-Tree develops superb orchid plants for florists, potted plant retailers, and orchid collectors at all levels of the orchid plant industry. Their aim is to provide the highest quality orchids and appreciate the beauty of nature’s most developed plant species.
Their in-house nursery specializes in producing top-quality orchid plants that are either flowering or will soon. Careful control of the greenhouse environment has resulted in this.
Phalaenopsis, Dendrobiums, Cattleya, Vanda Paphiopedilum [Lady Slippers], and Oncidium alliance orchid plants are among their most popular. These plants are cultivated in one location, bloomed in another, and then shipped to their final destination.
Aside from orchids, they also sell a variety of other easy-to-grow indoor plants, as well as elegant ceramic and terracotta pots.
Plants are fragile and need extra care when being shipped across places. Orchid-Tree’s packing methods put a priority on personal attention and unique care. This guarantees that the plants you buy are in perfect condition when they arrive.
Growing orchids can prove to be difficult for some customers. Therefore, Orchid-Tree provides support through numerous social media channels and their website, where they provide videos on themes such as “how to fertilize?” and “how to water?”
The Blooming Future
Orchid-Tree’s official statement to our team states:
“We are a team of enthusiastic Orchid lovers who believe that the only way to be happy and successful in business is to focus on client satisfaction. It gives us tremendous joy to have our clients return to us for more purchases. Our Founders transformed their passion and hobbies into a successful business venture, with a commonly shared belief of creating experiences where passion and joy come together.”
The demand for household plants has grown tremendously in urban places. Thanks to this, the startup has reported an increase in internet sales of 67% (Rs. 1.63 crores) in the previous two years. Orders placed on the website have increased by 54%. They have already increased the number of repeat customers by 27%, demonstrating that their products and services are meeting client expectations.
They effectively raised revenue year after year, with total sales of 2.4Cr in 2020, about five times that of 2013. According to the founders, Orchid-Tree wants to keep growing by diversifying into new products and services while increasing its current production and sales.
Orchid-Tree has a bright future ahead of it; their long-term aim is to provide people access to a greater variety of high-quality plants and they plan to achieve this by expanding manufacturing facilities.
So the next time you feel a headache coming on from working on your computer for too long, consider stepping out to your balcony with a cup of hot tea, and a collection of beautiful orchids to soothe your soul and your headache.