Wiggles, a pet-care company based in India, has recently announced the acquisition of Capt Zack, a fellow D2C pet-care brand. While the details of the transaction have not been disclosed, the deal was made entirely in cash and equity.
Capt Zack, founded in 2016, has been a leading player in India’s pet-care industry, offering a diverse range of ISO-certified products for cats and dogs, including food, hygiene products, treats, accessories, toys, and beds.
According to Anushka Iyer, the CEO of Wiggles, the acquisition of Capt Zack is a strategic move that aligns with the company’s values and will help accelerate the development and launch of new products.
The acquisition will also help Wiggles expand into new categories, such as toys, beds, and accessories, which were previously not part of their portfolio.
Both companies have a shared vision of providing high-quality and science-backed pet-care products to pet owners across India. Wiggles, founded in 2018, has been on an upward trajectory since its inception. Over the past year, the company has experienced over 100% growth across its products and services, serving more than 700,000 pets and animals in India.
The acquisition of Capt Zack is a significant step for Wiggles as it continues to expand its market share in India’s growing pet-care industry. As pet ownership in the country continues to rise, both companies are optimistic about the future and look forward to working together to build India’s first holistic pet-care ecosystem.
Mohit Lalvani, the founder of Capt Zack, believes that the acquisition will help the company achieve substantial growth and innovation in the coming years.
With a shared passion for pet care, the two companies are expected to work hand in hand to create new products, expand distribution, and provide a better experience for pet owners across India.
Overall, the acquisition of Capt Zack by Wiggles represents a significant development in India’s pet-care industry. Both companies are poised to continue making strides in the years to come, providing high-quality products and services that meet the needs of pet owners across the country.
