In the past few years, demand for education has increased tremendously in India. While students continue to compete to get into premier national and regional institutions, there is growing recognition that online education is fast gaining ground as an alternative or even a supplement to classroom training.
Learning from this, upGrad’s platform provides an online learning experience that mimics the kind of education you would receive in a university.
The core elements of the platform include advanced video teaching via live streaming and recording, real-time class discussion with other students, and virtual office hours led by faculty. The idea behind upGrad is to use technology and a supplemental approach to enable students to get their degrees quickly while at the same time saving them money and allowing them to pursue those degrees while working full-time if they wish to do so.
On the other hand, the online platform, Impartus, is a classroom video lecture-capture system that uses state-of-the-art mobile and web technology to meet the learning needs of today’s students. It enables the faculty of 280 universities to record multimedia lectures, which are then streamed and consumed by students.
Students can interact with their teacher at a convenient pace for them and on a device that they are most comfortable with. This system allows videos to be easily shared across the college network, with a near-instant search of any video in the system.
upGrad Future Plans
Now, UpGrad is enabling the next generation of talent-spotting students to accelerate their education by acquiring Impartus- committing INR 150 Crore to this purpose.
The acquisition brings together two innovative companies with long-standing expertise in matching students with top education providers and their instructors. The upGrad Campus team will develop and integrate products and services of Impartus as it serves as a wholly-owned subsidiary.
UpGrad has a solid plan to expand Impartus’ content focused on high-quality, low-cost, and scale education to all market segments. The acquisition consolidates the back end as well as front end learning solutions.
It will also enable offering live instructions alongside online learning on a single platform. It will allow 50,000 learners worldwide to benefit from the world’s best educational content in the first year- delivered by instructors with a higher level of education and experience than ever before.
This acquisition will not only enhance Upgrad’s presence in the Indian higher education market but also add to its offerings for millions of students studying during the summer and winter breaks.
The Impartus Solution’s video-enabled, adaptive learning content enables upGrad to meet its commitment of accessible quality education in a manner that is easy for students and instructors to use. This partnership will help them grow an online student base by giving more students access to this incredible technology.
The Educational technology market size is growing consistently, and a surge in enrolled students for its courses is expected. There has been significant growth in online training and certification programs over the past few years. This acquisition is another important step in this journey.