In today’s fast-paced world, the search for wellness and sustainability has become more important than ever.
As consumers become increasingly conscious of their health and the environmental impact of their choices, the market is ready for innovations that cater to these needs.
Amidst this backdrop, a new player has emerged in the Indian market, promising not just to meet these demands but to redefine them.
Launched in October 2023, Wild Oak is not just another wellness brand; it’s a response to the growing call for products that are both effective and eco-friendly.
By combining global wellness philosophies with a commitment to sustainability, Wild Oak is setting a new standard for what consumers can expect from their wellness products.
Let us dive into their journey and how they are making a big impact globally:
Bridging Cultures for Better Wellness
Unlike traditional wellness brands that often stick to a single philosophy, Wild Oak is setting a new trend.
By merging the best practices from around the world, such as Ayurveda from India and skincare secrets from Europe, Wild Oak is creating products that cater to a wide range of needs without compromising on quality or effectiveness.
Their face wash, for example, combines the healing properties of Ashwagandha and Aloe Vera with the rejuvenating effects of Calendula and coffee, along with AHA’s and BHA’s offering a product that stands out in the crowded wellness market.
Eco-Friendly at Heart
Wild Oak’s commitment to the planet is visible in every aspect of its operation. From using paper packaging and cups to avoiding plastics, the startup is dedicated to reducing environmental impact.
This eco-conscious approach extends to their product formulations as well, which are free from sulfates, parabens, synthetic colors, fragrances, or flavors, ensuring that customers enjoy the purest and most natural products.
The Visionary Behind Wild Oak
Ambar Raj, the digital nomad-turned-entrepreneur behind Wild Oak, was inspired by his travels across Europe, where he experienced the beauty of healthy, sustainable living.
Determined to bring this ethos to India, Ambar founded Wild Oak with the vision of making wellness accessible and sustainable for everyone.
Rapid Growth and Future Ambitions
In just four months, Wild Oak has not only garnered a significant customer base of more than 10,000 happy customers but also set ambitious goals for the future.
With plans to expand to the US and the Middle East and a revenue target of 8 crores by year’s end, Wild Oak is on a fast track to becoming a global wellness brand.
Beyond skincare and supplements, the startup aims to create a wellness ecosystem that includes a wider range of products and a community app connecting individuals with natural health experts.
A Message from the Founder
Ambar Raj sums up the ethos of the brand with a simple yet powerful message: “Living well shouldn’t cost the Earth.”
This principle guides every decision at Wild Oak, from product development to packaging, ensuring that wellness is accessible to all without harming our planet.
Wild Oak is a shining example of how new ideas, caring for the planet, and learning from health traditions around the world can make a big difference.
As they keep growing and bringing out new products, they’re not just helping people live healthier lives; they’re also making sure we take better care of our Earth.
