Atmosphere is a brand with a mission to create a thriving environment for all. Founded in 2018, the company has placed a strong emphasis on gut health, offering a range of products designed to support and promote healthy digestion. These products include kombucha, kefir, and raw vegan cheesecakes, all of which are rich in probiotics and prebiotics.
More About Atmosphere
The founders of Atmosphere, Rebekah and Ariella, were inspired to start the company by their own experiences with the positive effects of a healthy gut. Both women grew up in the foothills of the Himalayas, surrounded by natural beauty and locally grown produce.
They carried this appreciation for clean living with them to New Delhi, where they both became involved in the wellness industry. Rebekah established FabIndia’s eatery FabCafe, while Ariella worked with Organic India before starting her own nutritional therapy practice.
Atmosphere Kombucha Shark Tank Pitch And Updates
Rebekah and Ariella appeared on Shark Tank India season 2 to showcase their brand Atmosphere. They asked for 75 Lakhs in investment for 3% of their company. Rebekah shared their journey with the sharks that both of their parents came to India from America in 1992.
She also discussed their love for India and why they wanted to do something for the people of India. When they returned to India after their studies, they saw two major issues in Indian society. They felt that Women in India have fewer educational and employment opportunities.
To solve them with a sustainable solution, they wanted to start a business that can help women with employment. At present, they have 14 women working for their women-only factory. It took them a lot of research and testing to come up with Atmosphere and now they are serving neighboring cities of Delhi with their products.
Here are further updates about Atmosphere from the set of Shark Tank India season 2:
|Founders||Rebekah and Ariella|
|Business||Health & Wellness|
|Profitability||Business is Profitable|
|Shark Tank Episode||Season 2 – Episode 3|
|Asked For||75 Lakhs INR for 3% Equity|
Because of multiple operational and price-related issues, the founders were not able to get any investments for their business.
Frequently Asked Questions About Atmosphere Kombucha
Here are some frequently asked questions about Atmosphere Kombucha that people are asking over the Internet after their appearance on Shark Tank India season 2:
1. Who Is The Founder of Atmosphere Kombucha?
Rebekah and Ariella are the founders of the brand Atmosphere that appeared on Shark Tank India season 2.
2. Is Atmosphere Kombucha Profitable?
Yes, Atmosphere Kombucha is a profitable business. At the time of their appearance on Shark Tank India, the brand had 29 lakhs in profit.
3. Why Other Sharks Did Not Invest in Atmosphere Kombucha?
There were two main reasons for the sharks to not invest in their business. One was Cold Chain logistics which is very expensive and at the same time can cause issues in management while scaling. Another reason was their pricing as one bottle of Kombucha was priced at 220 INR which is on the higher side for the Indian market.
Anupam Mittal and Vineeta gave two individual offers to them but they were not able to settle for a deal.
3. What Happened to Atmosphere Kombucha After Shark Tank?
Rebekah and Ariella were not able to get the investments from the sharks but they received quite good feedback for their future decisions. With the help of tips and strategies shared by the sharks, they would surely make the required changes to their business process.