Patil Kaki is a direct-to-consumer Marathi snacks brand from India delivering healthy snacks without any harmful ingredients.
They serve homemade traditional snacks with their primary focus on Marathi snacks like modak, Puran Poli, karanji, chivda, and chakli. The company was officially launched in 2021 by Geeta Patil.
More About Patil Kaki
After her husband was laid off, Geeta Patil started a small Marathi snacks business in 2016. She got inspired to start selling snacks from her mother Kamlabai Nivugale, who was running her own tiffin business. Kamlabai was delivering around 20 tiffins every day.
Patil Kaki received huge support from her two partners, Vinit Patil (her son) and Darshan Savla (Vinit’s friend), who took the business online. Both are college dropouts and used to operate a small IT company. They helped Patil Kaki with setting up a website and increasing the orders from nearly 20 per day to almost 100 per day.
They have heavily promoted the brand on social media and also invested in packaging and branding. Their 2021 annual revenue was 1.4 crores. By the time they appear on Shark Tank India in 2022, they have made a revenue of 1.2 crores.
Their snacks are delicious and healthy and range from INR 200 to INR 500.
Patil Kaki Shark Tank Pitch and Updates
Geeta Patil appeared on Shark Tank India Season 2 Episode 4 with Vinit and Darshan seeking INR 40 lakhs for a 2.5% equity in their company.
Patil Kaki started her pitch in Marathi and got a little emotional but was motivated by Namita Thapar to continue. Vinit continued the pitch by highlighting two major pain points of Indian snack lovers.
- Local snack vendors do not take care of hygiene much
- Branded snacks contain preservatives that raise the eyebrows of many people
They introduced Patil Kaki as the solution for both these issues by offering homemade products that are cooked with utmost hygiene and delivered to your doorstep.
They started their Marathi snack business with INR 5,000 and reached 18,000 customers by the time they appeared on the Shark Tank India episode.
Vineeta Singh (CEO of Sugar Cosmetics) offered Patil Kaki INR 40 lakh for 10% equity valuing them at INR 4 crores.
Aman Gupta, the co-founder of Boat, was the next and he doubled the offer by asking for 5% equity for INR 40 lakhs raising the valuation to INR 8 crores. Eventually, Peyush Bansal (Lenskart) and Anupam Mittal (shaadi.com) offered INR 40 lakh for 4% equity with an INR 10 crore valuation.
|Geeta Patil, Vinit Patil, Darshan Savla
|Healthy Marathi Snacks
|55% gross margin
|Shark Tank Episode
|Season 2 – Episode 4
|INR 40 Lakh for 2.5% equity
|INR 40 Lakh for 4% equity
|Peyush Bansal & Anupam Mittal
|INR 10 crores
Aman Gupta tried to be a solo investor by matching the offer of Peyush and Anupam. However, Patil Kaki decided to go with the joint offer from Bansal and Mittal.
Frequently Asked Questions About Patil Kaki
After their appearance on Shark Tank India Season 2, people were trying to find more information about Patil Kaki. Here are some of the frequently asked questions about them.
1. Who Is The Founder of Patil Kaki?
Geeta Patil, Vineet Patil, and Darshan Savla are the founders of Patil Kaki.
2. Is Patil Kaki profitable?
The ASP of Patil Kaki is INR 650 at 25% cost price. Their gross margin is 55%. When they appeared in the Shark Tank India episode, they made a loss of INR 1.08 lakh in June and INR 2 lakh in July. However, they quickly recovered from it and made a profit of INR 6.5 lakh in August.
3. Why other sharks did not invest in Patil Kaki?
Patil Kaki received offers from all the sharks. However, Vineeta’s offer did not add much to their valuation and did not align with the deal they were seeking. Aman Gupta’s offer was good but the joint offer from Peyush and Anupam beat it.
4. What happened to Patil Kaki after Shark Tank?
Patil Kaki’s website crashed after its appearance on Shark Tank India due to a large number of visitors. Patil Kaki has added more than 20,000 customers by January 2023. They are looking to expand their operations all over India with the guidance of Peyush Bansal and Anupam Mittal.