Brandsdaddy manufactures innovative Auto Fire Extinguisher (AFE) products with a shelf life of 5 years at zero maintenance cost. Their AFE ball is portable, and anyone can use it to extinguish a fire without any damage. It is a 100% ‘Made in India’ product manufactured in Brandsdaddy’s own factory.
More About Brandsdaddy Shark Tank Season 2
90% of people don’t know how to use a fire extinguisher in case of a fire. They wait for the fire brigade to arrive. However, a small fire can spread and cause severe damage during that time.
There is a 66% shortage of fire stations in India and a 78% shortage of fire equipment. To top it off, India has a 90% shortage of firefighters. To solve this problem, Roshaan and Ankita founded Brandsdaddy AFE in 2013.
Anyone can use their AFE ball to fight fire without any training. One can slide or throw the AFE ball in the fire. It will blast after coming in contact with fire, and the white powder inside the ball extinguishes the fire around it. The ball is very lightweight, and even a kid can use it.
Brandsdaddy AFE balls are used by the government, schools, corporates, hospitals, fire brigades, BSF, IOCL, and many insurance companies. Their mission is to extinguish the fire before the first responder and cease small fires from spreading and causing heavy damage.
Roshaan started his career as a sales manager for Bharti AXA, where he had to sell insurance policies. He then moved to Tata AIG and was later selected as a strategy head in Vietnam. He also managed AIA and Manulife insurance company as project head.
He returned to India and was thinking about starting his own venture. That’s when the Kamla Mills incident happened. It reminded Roshaan of an old incident. His father used to work at a mill. There was a fire in their area, and their house was the first to catch fire. As they lived in a slum, the house burnt down, and they had to spend the night at Kandivali Railway Station.
This incident affected Roshaan, and he started doing research. He wanted to find a solution where the person did not have to go near the fire to extinguish it. That’s how the AFE ball was created.
They worked on their product for 4 years before pitching it to the market. Today, fire brigades buy their products. They have a three-year contract with India’s number 1 insurance company.
Brandsdaddy Shark Tank Pitch and Updates
Roshaan Mishra and Ankita Mishra appeared on Shark Tank India Season 2 Episode 4 and demanded INR 70 lakhs for 5% equity at a valuation of INR 14 crore.
They started their pitch with a demo of their product. A fire was lit in a safe box, and they threw the ball in it to put it off. The presentation was mind-blowing, in Vineeta’s words. Vineeta also felt it was a great initiative as this is a genuine issue.
Brandsdaddy’s monthly sales are INR 12 lakhs. Their annual revenue in FY 2020-21 was INR 51 lakhs, and in FY 2021-22 was 1.45 crore at a yearly growth rate of 184.3%. They were also going to launch their product in the Maldives. The samples were approved by the time they appeared on Shark Tank India.
Their gross margin is 60%, and their net profit is 10%. The average selling price in B2B is INR 1000-1500, whereas the MRP is INR 5000. Anupam felt the product was hard to sell in the B2C category.
But Roshaan said he had a plan, and he was talking with distributors across cities. They forward lead to distributors who supply the products. Anupam believed the best model would be B2B with co-branding.
Vineeta got out of the deal first. She felt she couldn’t help much because she’s comfortable with B2C businesses.
Peyush also believed he couldn’t add any value and that it was too early to invest in their business. However, Namita believed they could also scale significantly in the B2B industry with the right connections. She offered them INR 35 lakhs for a 5% stake and the rest of INR 35 lakhs as debt at a 12% interest.
Aman did not offer a deal because he thought Namita could help Brandsdaddy the most. Anupam said he would put this product in the insurance category.
And insurance in India is a push business. He believed it would take immense sales, efforts, and time to scale this product in the B2C. He believed they already had a good offer from Namita, and for that, he was out of the deal.
|Roshaan Mishra and Ankita Gandhi
|Auto Fire Extinguisher Product
|Business is profitable
|Shark Tank Episode
|Season 2 – Episode 4
|INR 70 Lakhs for 5% equity
|INR 35 Lakhs for 5% equity & INR 35 lakhs as debt at 12% interest
|INR 7 crore
Brandsdaddy got a deal of INR 35 lakhs from Namita Thapar for 5% equity at a valuation of INR 7 crore and INR 35 lakhs as debt at 12% interest.
Frequently Asked Questions About Brandsdaddy
After their appearance on Shark Tank India Season 2, people were trying to find more information about Brandsdaddy. Here are some of the frequently asked questions about them.
1. Who Are The Founders of Brandsdaddy?
Roshaan Mishra and Ankita Gandhi are the founders of Brandsdaddy.
2. Is Brandsdaddy profitable?
Brandsdaddy is profitable. Their net profit is 10%.
3. Why Other Sharks did not invest in Brandsdaddy?
Peyush and Vineeta felt they couldn’t add much value to the business. On the other hand, Aman and Anupam believed Namita’s offer was the best, and she could help Brandsdaddy the most with her connections.
4. What happened to Brandsdaddy after Shark Tank?
Brandsdaddy is doing good after its appearance on Shark Tank India. They got a deal with Niagra Fire Corp of Canada, and their founder Roshaan also appeared on Josh Talks in January 2023. However, they got mixed reactions from people on social media regarding their product.
One thing that concerned users was Roshaan’s claim of an innovative and original product. Many users shared a report by Businessinsider, where Thailand-based Phanawatnan Kaimart was considered the original inventor of the fire extinguisher ball.