The world is waking up to the amazing potential of Extended Reality (XR).
Experts believe that by the end of 2022, the XR market would be worth $209 million (15.6 thousand million rupees), making it a big digital trend that both corporate leaders and consumers are keeping an eye on.
With smarter, cheaper, quicker, and better Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), technology will blur the lines between the digital and real worlds.
Over the last two years, remote employment left holes that AR, VR, and MR technologies helped to fill. On group calls, professionals create attractive AR backdrops or participate in virtual conferences.
Millions of people were locked indoors without frequent access to their favorite leisure activities, such as travel, concerts, classes, or get-togethers with family and friends. VR became a popular gateway to enjoy a change of scenery or meet with loved ones in a secure manner.
eCommerce has been recently using AR/VR technologies to create a feeling of a “touch-and-see” shopping experience. Many clothing and accessories offer virtual “TRY ON” options through their online stores. This trend is on the rise and companies want more secure, faster, and better AR/VR tech options for their customers.
Ammazza is the answer to such a demand. It is an emerging AR-based virtual reality web and mobile plugin, made especially for jewelry stores.
According to founder Disha Joshi:
“We are not only aiming to provide excellence to our customers, but we also look to engage with them like our own family.”
Let us find out more about the promising company.
The Foundation Story
Ammazza was created as a result of extensive research into issues faced by the jewelry industry in today’s digital age. Jewelry, like other wearables, is only a complete product when it is worn.
Many companies have started the ‘Virtual Try-On’ method for their accessories. However, there wasn’t any appropriate AR/VR technology for jewelry. Ammazza’s founders came to the rescue.
Mr. Ruchir Kakkad, Ms. Disha Joshi, and Mr. Bhumin Vadalia founded Ammazza.
These brilliant minds behind the brilliant new technology are changing the way jewelry shops do business. Ammazza helps these stores let customers try on their jewelry from the comforts of their home while ensuring no contact.
Ammazza wants to bridge the gap in client acquisition that is becoming a barrier in the jewelry industry in this digital age. This also provides jewelers with a cost-cutting alternative.
Ammazza’s founders have worked hard to guarantee that all of their clients have a long-term connection with them and that they receive total assistance in every way imaginable.
Bhumin Vadalia (Director of Sales & Marketing Department) claims,
“Our motto is not to sell the product to our clients, but we indeed aim in providing a helping hand to our clients by always being in touch with them if they find any difficulty in using our services.”
Why Is It Needed?
Since the pandemic, local jewelry stores have encountered the following issues:
- Lack of use of technology for marketing jewelry or jewelry designs
- Limited outreach in offline stores
- Time-consuming sales procedure
- Unavailability of all designs may result in customer loss
- Storing many designs of expensive jewelry at a real store is a security issue
- Due to the delicate nature of the artwork, there is a high risk of it being destroyed
- Staff may be unavailable at times.
Ammazza’s AR technology eliminates all of this. No need for ever-present staff or concern about ruining products, or contact-less procedures. Customers need to have their smartphone, and they can “TRY-ON” different products as they wish from anywhere and anytime.
Features Laid Out
There are various quirks of using Ammazza. Users can share the try-on image with their loved ones right away, thanks to the instant sharing option.
Two pieces of jewelry can be compared in real-time. There are embedded features to quickly change between products and use the Zoom In and Zoom Out features.
Jewelry shops using Ammazza Virtual Jewellery Try On have a number of other benefits too. Virtual inventory storage lets them store up to 2500 different products.
Three different packages are available, depending on the store’s needs. The starting package is completely free. Shops can keep track of which products clients put on and like the most.
For its customer shops, Ammazza has created two products.
The first is Ammazza Treasure, an In-Store application that lets a jeweler store digital jewels, add alternative currency prices, and allow buyers to virtually try on any piece of jewelry.
Ammazza Web Plugin, allows jewelers to connect the Virtual Jewelry Try-On feature with their current website supporting all platforms like BigCommerce, Magento, PrestaShop, Shopify, WordPress, Python, Node JS, and many more.
Besides this, the Ammazza staff goes above and above to assist its clients with the integration of the Ammazza Web Plugin with their website.
CEO and Co-founder Ruchir Kakkad says, “Maintaining a harmonious business relationship with our clients makes us stand out from our competitors.”
What’s In Store For The Future?
Ammazza has come a long way since its foundation. The company began its journey from the ground up when its founders debuted their Virtual Jewellery Try-On product at the world’s largest Expo in Dubai. This event paved the way for their success, and they were able to gain a large number of clients as a result of it.
Its client base has increased in the United Arab Emirates, the United States, India, and Europe since its foundation in 2019.
Apart from the V.O.D. launch ceremony in Dubai, Ammazza also took part in the Gujarat Gold Jewellery Expo (GGJS), in 2021 and 2022.
For the future, Ammazza’s founders want to provide more categories for the Try-On technology, including watches, eyeglasses, and others.
They also want to improve their User Interface and make it more appealing to all of their customers. Ammazza is also planning other undisclosed features. Ammazza hopes to gain more customers and fame in the future, with its technology, dedication, and style.