India is a nation of magnificent and marvelous creative woodwork that is admired all over the world.
Exquisite designs, glamorous trends, as well as superior quality, have provided elegance to the furniture market in both traditional and modern aspects.
The furniture industry in India, so full of potential, has unfortunately been underdeveloped. It is treated as an unorganized sector that focuses solely on handcrafted furniture.
Because this industry has large export potential, modernizing it with machines and technology will aid in its expansion. In India, domestic demand for furniture is expanding, which is boosting the organized industry.
The rise of housing and commercial buildings, as well as rising income levels, are driving an increase in furniture demand. These reasons push buyers to adopt global lifestyle alternatives, particularly among urban wealthy Indians.
Premium yet affordable wooden furniture brands are becoming popular. Companies like Wooden Twist are showering in the new age of the Indian furniture sector. Let’s find out more.
From The Top
Wooden Twist is an eCommerce company specializing in high-end furniture and décor. Since its inception in 2012, the company has only witnessed growth.
It offers a variety of products in the categories of furniture, décor, and others. The people behind Wooden Twist work around the clock to keep its customers’ confidence, and it’s been the company’s biggest incentive from day one.
Building Independence, And Furniture
Wooden Twist was established in 2012 by founder duo Faheem Shamsi and Azeem Shamsi. Both of them have longstanding experience in the eCommerce industry.
Initially, they would sell on business giants, the likes of Amazon and Flipkart. They noticed that despite working with these marketplaces for many years and supplying high-quality items, their regulations are not favorable to sellers’ interests. While working for these giants, small sellers could never be independent.
These businesses are pushing their own brands, with other brands being utilized to fill in the gaps and expand their product offerings. That was the point at which the brother duo decided to start their own company, and Wooden Twist was born.
More About The Team
Faheem has ten years of experience in the eCommerce sector. In 2012, he began selling on eBay with the goal of bringing his family’s furniture company online and establishing a global brand in the furniture industry.
Azeem is a manufacturing and sourcing specialist. With his expertise, he has helped the company flourish by churning out creative goods to customers while preserving product quality.
Other team members include Muntasir Makkiya, Sufiyan Siddique, Saniya Abrar, Divva Jain, Neetika Sharma, Bhawna Kori, Bhavya Jain, Aisha Ansari, Tasneem Makkiya, Sharqiue Siddiqui, Anuj Kumar, Zaid Ansari, and Mohd. Ajmal.
The Twist In Wooden Twist: What Makes It Different?
Unfortunately, all major furniture firms that market wood furniture today as Luxury Solid Wood are using B grade Sheesham wood that has been chemically treated and sold at exorbitant costs.
Wooden Twist manufactures goods using Teak Wood, which is often regarded as the premium wood for furniture, and it provides it to consumers at significantly reduced prices. As a result, Wooden Twist can provide one-of-a-kind hand-carved furniture made of high-quality wood at a reasonable price.
Here are the other factors that differentiate Wooden Twist from its competitors:
- All of their respected sellers have seen exponential development since working with them.
- In comparison to other brands, there is a low commission charge.
- The company provides a large client reach so that sellers can sell more.
- Since its beginning, the company has grown at a 50% compound annual growth rate (CAGR).
- Product promotion on social media is exceptional.
- Excellent pre-sale and post-sale customer service.
- The number of repeat clients is at an all-time high.
- Strong affiliation business development track record.
- All sellers receive excellent courier service.
Growth And Recognition
Since its establishment, Wooden Twist has had significant development. It saw a 43% increase in returns in FY 2021-22 compared to FY 2020-21, with a 30% customer return rate. It has received glowing testimonials from many customers.
The future of Wooden Twist
The brand’s goal is to be the most customer-focused firm in India. Wooden Twist is governed by three basic principles: customer satisfaction, unwavering enthusiasm for innovation, and long-term success.
As a result, it is inviting additional reputable sellers from around India to sell on its platform, making it quicker and easier for customers to purchase anything and everything connected to home decor.
Wooden Twist has begun operations in the United Arab Emirates and the United States in order to transform itself into a worldwide brand. It is also opening its first store in Dehradun to provide customers with a hands-on experience with the products. It hopes to spread to other Indian cities soon.
Wooden Twist is looking forward to the new year, hoping to reach further heights with their dedication, work ethic, and creativity. They hope to collaborate with more sellers moving forwards.