Furtilo, a Bengaluru-based hyperlocal delivery startup, has raised seed funding from US-based early-stage investor Trikona LLC. The company did not disclose the amount. It will use the capital to take its zero-commission delivery app to more than 500 small towns by mid-2028.
Furtilo was founded in 2025 by Ankit Agrawal, Sumit Rathore and Vaibhav Rathore, and relaunched under its current name in January 2026. It was earlier known as BelivMart. The company is headquartered in Bengaluru and lists its official website at furtilo.com.
Zero commission, flat subscription
Unlike mainstream platforms that take a cut of every order, Furtilo charges merchants a flat monthly subscription starting at Rs 99 and zero commission. Customers order food from local restaurants and goods from nearby shops, from kirana and stationery to electronics, and a Furtilo rider delivers to the door.
Every dish costs the same as on the restaurant’s own menu because the restaurant sets the price. Customers pay only the delivery charge, by UPI or cash on delivery, and the merchant keeps the full order value.
37 towns today, 500 by 2028
Since the January relaunch, Furtilo has gone live in more than 37 towns across Madhya Pradesh, Rajasthan and Gujarat. It has onboarded over 650 restaurants and shops, along with more than 70 delivery partners.
The company now handles over 6,000 orders a month, up from 1,500 in June, a fourfold increase in four months. It opens about ten new towns a month today and plans to reach 30 launches a month by June 2027.
The funding will also pay for engineering and operations hiring and two new services on the same rider network, Parcel Delivery and Bike Taxi.
“Local merchants already have their customers’ trust. What they lack is simple technology and a fair way to reach more people. Today our merchants save up to 30% of order value compared with commission-based platforms. This funding helps us take that to hundreds more towns,”
Ankit Agrawal, Co-founder and CEO, Furtilo
“India’s next wave of digital commerce will come from towns that big platforms have not reached. Orders growing fourfold in four months shows the demand is real. Furtilo has shown that local merchants will go digital when the model is simple and fair,”
Keshav Kiran, Managing Partner, Trikona LLC
Built for towns the big apps skipped
Furtilo’s story begins in Dalauda, a small town in Madhya Pradesh’s Mandsaur district, where co-founders Sumit Rathore and Vaibhav Rathore grew up. Their household shared a single two-wheeler, which made even nearby errands difficult.
“We had one two-wheeler at home, and everyone needed it. The shops were nearby, but there was no easy way to get things home,”
Sumit Rathore, Co-founder and CTO, Furtilo
The company deliberately started in small towns rather than metros. In Tier-3 and Tier-4 towns, customers often have one delivery option or none, while local merchants rely on walk-ins and phone orders.
Its Nearby Shops feature lets customers chat or call the shopkeeper, agree on the price as they would at the counter, and book a rider. One merchant says Furtilo orders now make up about 35% of his business. The app is available on Google Play and the App Store.
“Most of my customers used to be people from the neighbourhood who walked in. Now I get orders from parts of town that never came to my shop before. Sales on Furtilo make up about 35% of my business,”
Rishiraj Rathor, owner of The LevelUp Cafe, Badnagar, Madhya Pradesh
The honest math
The model is merchant-friendly by design, but the economics face a real test at scale. A Rs 99 subscription only works if shops stay active and order density keeps rider costs low. At 160 orders per town a month, volumes are thin. That is what this seed round must fix.
If Furtilo holds its growth rate while launching 30 towns a month, the zero-commission pitch becomes a genuine alternative to the big platforms in small-town India.
