India is the most populous country in the world, and rapid urbanization, along with lifestyle changes, has resulted in a large number of Indians becoming obese and having elevated blood glucose levels.
These conditions result in an increased risk of non-communicable diseases. A study done in 2021 has thrown up some worrying figures, which state that in India, 101 million people had diabetes, and when you take into consideration prediabetes, it was 136 million.
And when we look at obesity, the numbers shoot up drastically, with 254 million having generalized obesity and 351 million having abdominal obesity.
This is a major reason why, in 2019, Sudarshan Gangrade started Bajo Foods with the mission to provide low-carb food options to 100 million Indians.
In just a few years, Bajo has become the most favoured keto brand on Amazon and operates India’s largest low-carb cloud kitchen.
Sudarshan Gangrade’s vision for offering a healthy and balanced diet to millions of Indians
Before starting his entrepreneurial journey, Sudarshan was VP of marketing at Ola. But his main calling was to improve the lives of Indians.
After leaving OLA in 2016, he founded Road Mapp, a social initiative that aims to improve the quality of roads in the country. He also founded Leanscience, a boutique diet and fat loss consulting business that uses scientific research to provide personalized consultations to its clients.
The learnings from Lean Science helped Sudarshan in starting Bajo Foods as he identified a gap in the market for tasty and affordable healthy food options in India.
His major focus was to promote healthy eating habits by offering low-carb desi food options that tasted good.
Through their brands, DiabeSmart and Lo Foods, Bajo Foods has become a trusted brand for healthy and affordable food in India.
About Bajo Foods
With their brands, Diabesmart and Lo Foods, Bajo Foods have emerged as the leading provider of healthy, low-carbohydrate food options in India.
Their strategy of providing a wide variety of healthy desi foods aimed at combating diabetes and obesity in India has earned them a large market share.
Bajo Foods has also raised $2 million in funding to grow its presence and help Indians take care of their health through its protein-based and diabetes-focused brands.
DiabeSmart: Revolutionizing diabetes management in India
With DiabeSmart, Bajo Foods is offering effective diabetic solutions to Indians that have undergone extensive research, clinical trials, and R&D efforts. To help manage blood sugar levels efficiently, DiabeSmart products are formulated to have a low glycemic index.
DiabeSmart has introduced a number of products that have made it easy for diabetics to continue living a healthy lifestyle without giving up on the food that they usually consume.
One of the standout products has been Sugar Care Atta, which has been clinically proven to offer 50% better post-meal sugar control than regular atta.
DiabeSmart also offers a variety of other low-carb options, including sugar free biscuits, chocolates, diabetic namkeen, making it easier for those with diabetes to enjoy a balanced and satisfying diet without compromising on health.
DiabeSmart products have a Low Glycemic Index as it has minimal impact on blood sugar levels, which makes it ideal for diabetics.
Lo Foods: Leader of the Low-carb and Gluten-Free Lifestyle in India
Lo! Foods is a flagship brand under Bajo Foods and currently it is the largest Low Carb Cloud Kitchen Brand in India.
Specializing in keto-friendly products, Lo! Foods is the leading brand in the Keto and Ultra-Low Carb space. It offers a wide range of delicious and nutritious snacks and staples.
Lo! Foods have a number of popular products, which includes their Ultra Low Carb Keto Atta, which is India’s highest rated Keto Flour. From low-carb flours perfect for making rotis and parathas to desi snacks like keto namkeen and cookies, Lo!
Food ensures that you can enjoy your favourite Indian food without any guilt. The brand also emphasizes using high-quality ingredients low in carbohydrates but high in taste, making it easier for individuals to stick to a low-carb lifestyle.
These products are designed to be gluten-free and are perfect for people who have gluten sensitivity or those with Celiac disease.
Nutritional Benefits of Bajo Foods Products
Once you look carefully at the nutritional profile of Bajo Foods, you discover the numerous benefits that are designed to promote a healthier lifestyle.
Their Ultra Low Carb Atta is a powerhouse with a mere 2.6 grams of net carbs, coupled with an impressive 3.5 grams of fiber and 9 grams of protein per roti. It’s the best product for people on Low Carb diets such as the Keto, Atkins, Paleo.
Even with their Keto Bhujiya, they have turned India’s favourite snack into a healthy food option with only 2.7 grams of Net Carbs per serving.
Then there’s the Keto Almond Cookies, boasting 2.1 grams of fiber and 2.9 grams of protein, and only 0.5 grams Net Carbs per cookie, ensuring that even an evening snack is not only satisfying but also aligns with the principles of a keto and diabetic-friendly diet.
Bajo Foods is here to stay!
Bajo Foods has become a major force in India’s healthy food segment.
Through its innovative low-carb products, the company offers a solution for maintaining blood sugar control, managing diabetes, and embracing a healthier lifestyle without sacrificing flavour or tradition for those grappling with diabetes and obesity.
By integrating Bajo Foods into your diet and lifestyle, you can embark on a satisfying and sustainable journey of well-being.
