The mere thought of a sour bathroom dampens our mood and senses. We all know it is unpleasant to go to the restroom after doing our business, not to mention unhygienic and likely to result in illness.
Thanks to a new product on the market, this is no longer the case. Poo De Cologne is a bathroom odor solution that leaves the toilet smelling fresh and pure.
After the brand’s appearance in the hit show Shark Tank, sales of Essentially Happy Marketing’s Poo De Cologne products have skyrocketed. Here is a closer look at the brand’s history and what the future holds for them.
Natural & Non-Toxic Scent in Restrooms
As opposed to other artificial synthetic fragrances in the market, Poo de cologne, Before U Do No.2 Toilet Spray is based on a global concept of pre-toilet sprays. It is an environmentally friendly and non-toxic toilet spray that remains in the air long after a business day is over.
This product is used ‘before’ toileting and is sprayed over the water in the toilet bowl. Thanks to the pure essential oils in the solution, the toilet is not only deodorized but is also filled with a pleasant scent.
Poo De Cologne guarantees 100 percent masking of bad odors in washrooms and is the only preventative solution to bad washroom smells.
The company has been successful in creating a new benchmark in product quality and delivery by partnering with the best manufacturing, packing, and raw material partners. In addition to being formulated from proprietary blends of pure essential oils, these products are priced according to the needs and budget of Indian consumers.
The design and testing of the packaging for Poo de Cologne are part of a rigorous product development process. These products are proudly made in India.
The innovation, freshness, and strength of the fragrances have been lauded by consumers. The complete masking of bad odors provides people with a pleasing experience in the bathroom as opposed to aerosols.
At Rs.555 for a 120 ml bottle, Poo de cologne is popular in metro cities as well as in both tier 1 and tier 2 cities.
Essentially Happy Marketing stands out with its focus on bringing the best international concepts to India including personal care and hygiene with an Indian sensibility and preference.
Essentially Happy Marketing is dedicated to bettering people’s lives through the goodness and magic of essential oils and all things fragrant. Our first launch is Poo-de-cologne, a simply brilliant solution that promises to transform your pooping experience, taking it from the stables to the meadows in just a few sprays. It will give you the confidence to leave the loo and help show your consideration for those in the queue.
Startup From Bathroom Fresh Ideas
No one wants to be called a “stinker upper” by colleagues or be the butt of the joke within friends and family because they leave behind a smelly bathroom. Due to the cramped living, working and commercial spaces in India, air fresheners loaded with toxic chemicals are used rampantly, even when they fail to solve the stinky toilet issue.
The founder of Essentially Happy Marketing, Aditi Talwar Sodhi, was inspired to create a solution for stinky loos for every place. Poo De Cologne is not just homes, and offices, but malls, hotels, and any bathroom that is frequented by people – coming in and out.
Mrs. Sodhi recognized the rising trend of personal hygiene in India. The malodor in bathrooms is one of the few problems left unsolved. So, Poo De Cologne was created to fill your bathroom with a beautiful aroma that is non-toxic, environmentally friendly, and remains in the air for a long time after you are done with your business.
Reaching The Shelves of Every Bathroom
Toilet fresheners are a very particular niche market that Poo De Cologne aims to revolutionize with their “BEFORE” the big job spray. Changing customer habits has been difficult, but the brand has come a long way, even with smart small-scale advertising.
Healthy growth of the brand and product can be seen in positive customer reviews on marketplaces and repeat purchase rates. The innovative concept captured the attention and charmed the prime television audience along with the judges on Shark Tank India.
Brand awareness has since reached new heights. Orders and trade inquiries come pouring in from all over the world, not just in India. Exports of Poo De Cologne have already begun to the UK.
Appearance at Shark Tank India
With Poo De Cologne, you no longer have to face the embarrassment of leaving behind a smelly loo. The amusingly smart pitch at Shark Tank India captured everyone’s attention towards Essentially Happy Marketing’s Poo De Cologne.
Essentially Happy Marketing’s founder was invited to participate in Shark Tank India by Flipkart. The company received a prompt reply from Sony regarding its participation in the Flipkart Vendors window. The humor and cheekiness of the advertisement campaign may have contributed to the company’s selection for the show.
Even though Essentially Happy Marketing and its product Poo De Cologne did not receive funding from the sharks, the brand received praise from the judges and was subsequently embraced by many across the country. In recent months, the brand has experienced an increase in press coverage and social media awareness.
Due to the ever-increasing demand for the product, the Customer Acquisition Cost of the company has decreased. Further, the company has received quality trade inquiries from all over India and international markets like the U.S., UK, Bangladesh, Nepal, etc.
Taking Over Toilet Space with Beautiful Aroma
By using smart marketing and appearing in Shark Tank India, the Essentially Happy marketing and its product – Poo De Cologne has grown exponentially in recognition.
As a first-to-market company, the goal is to continue crafting differentiated solutions that are both affordable and safe, as well as free of toxins.
The proprietary blends of essential oils that Essentially Happy Marketing offers are of the highest quality without compromising quality or delivery.
Essentially Happy Marketing looks forward to expanding into specialty retail and pharmacy chains. The company will expand the breadth and depth of its products and services. Over time, they want to take over the toilet space with products that are safe, natural, and of the highest quality.