Melbourne commerce technology company Vudoo has closed a A$22 million Series B round to fund its global expansion. The round was led by US private capital fund Blue Sky Capital, with existing family office investors also taking part.
The funding is worth about US$15.1 million. It will go mainly toward international commercial growth and further investment in Vudoo’s commerce technology. The company announced the round from Melbourne on 9 November 2026.
A new leadership team for the global push
Vudoo has appointed Isabella Spragg as chief operating officer to lead its next phase of growth. Spragg brings 20 years of experience in commercial growth and transformation, including senior roles at The Trade Desk and Monks.
Spragg recently joined Vudoo as global director of ad infrastructure and partnerships. She will now run the company’s global operations as it scales beyond its home market.
Three further appointments are based in the US. Tash Henderson joins as managing director for North America from New York, while Sophie Abrahamsson becomes head of retail for North America.
Henderson has nearly two decades of advertising experience, including roles at News Corp Australia and Unified, an iHeartMedia company. Abrahamsson previously worked at H&M Group and video-commerce company Bambuser, and her role will focus on retail media networks.
Julian Colantuono has also joined as customer success director to lead client success worldwide. His background spans EA Group, Ogilvy One and Bower House Digital.
What Vudoo sells
Vudoo builds the infrastructure that lets brands, retailers and media owners put a checkout inside advertising and content. Its technology turns videos, articles and images into shoppable experiences, so a viewer can buy at the moment of discovery without leaving the content.
The company was founded in Melbourne by Nick Morgan. Its work includes partnerships with publishers such as News Corp Australia, and its client roster has included Nike, Westpac and Vogue. Vudoo also works with Amazon through its publisher services marketplace.
The platform now extends across video, display, connected TV, social and out-of-home formats. Vudoo is also building for AI-driven shopping, with tools that let assistants and answer engines trigger product discovery, carting and checkout with guardrails in place.
Why the timing matters
Retail media is one of the fastest growing corners of advertising. Research firm eMarketer expects US omnichannel retail media ad spending to rise 17.9 percent to $69.33 billion in 2026, as advertisers chase shoppers with clear intent to buy.
Vudoo is betting that the transaction will move further from the storefront and into the media itself. Its pitch is that the checkout should sit where the consumer already is, whether that is a video, an article or an AI answer.
“Commerce is moving beyond traditional storefronts, with the transaction moment shifting into the media, content and AI environments where consumers discover and engage with products. We made a deliberate decision to build Vudoo for that future. Having Blue Sky Capital back that vision is a significant endorsement of what we’ve built and the opportunity ahead. This investment gives us the capital to accelerate our global ambitions and bring that vision to market at scale.”
Nick Morgan, Founder and CEO, Vudoo
The round is small next to the billion dollar raises seen elsewhere in tech this year. But Vudoo now has fresh capital, a US leadership team and a lead investor from the market it wants to win. The test ahead is turning those hires into revenue in North America.
